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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world

Spondyloarthritis infographic

Spondyloarthritis infographic

Spondyloarthritis is the name for a family of arthritis causing inflammatory rheumatic diseases; including Axial spondyloarthritis, Psoriatic arthritis and Ankylosing spondylitis, which affects around 1-2% of the global population.

Click here to view our Spondyloarthritis infographic which provides you with an overview of spondyloarthritis patient profiles and treatment pathways.
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  • Posted by Will Simpson
  • August 14, 2015
  • Blogs

From chaos to calm: how to make sense of social media

From chaos to calm: how to make sense of social media

What do you know about chaos theory?

What do you know about chaos theory? Chaos theory was recently described to me at a rudimentary level as being about the science of surprises, of the nonlinear and the unpredictable. This got me thinking about social media and how to makes sense of what is being said online. 
Did you know that on average around 6,000 tweets are posted every second? That’s 350,000 tweets a minute, 500 million tweets a day and 200 billion tweets a year – and that’s just one form of social media.
It’s fair to say that the way we communicate has been transformed by online interaction. We post, blog, tweet, “like”, “pin” and talk through online and social media mechanisms, all of which has an impact on commerce and industry today. They say “a brand is no longer what we tell the consumer it is – it is what consumers tell each other it is” (Scott Cook co-founder Intuit) and this causes problems for marketers, who for so long have been used to controlling the conversation with their consumers. Social media has changed this dynamic. 
What does this mean for pharma?

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RA Perceptions infographic

RA Perceptions infographic

HCPs predict the future of the biologics market

Findings from a recent survey of physicians across Europe has revealed that, despite stiff competition from newer biologics, biosimilars and pipeline agents, physicians expect current market leaders Enbrel (etanercept) and Humira (adalimumab) to continue to lead the market and be used to treat over a third of Rheumatoid Arthritis (RA) patients in three years’ time. Nevertheless, the anti-TNF segment is predicted to experience a strong downturn with a 19% loss in share in the same period.
RA Perceptions is a market research study which is carried out every month amongst a panel of 200 physicians across five European countries (France, Germany, Italy, Spain and the UK) and asks physicians about current and future perceptions of the RA market. These findings are from the June survey. RA Perceptions is a component of a larger ongoing patient tracking study called Therapy Watch RA, conducted by global healthcare market research specialist Research Partnership. An infographic highlights the key findings from the study.

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  • Posted by John Branston
  • August 7, 2015

Reinventing Conference Research

Reinventing Conference Research

In this webinar digital research expert John Branston discusses how mobile technology is revolutionising conference research.

If you have a responsibility for evaluating medical conferences, you will benefit from hearing about a tried-and-tested approach for improving the measurement of conference presence and brand impact.

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