Dr Allison Fleetwood joins as Director of Therapy Watch
Dr Allison Fleetwood has joined Research Partnership as a Director working within the Therapy Watch division at the company’s London headquarters.
Therapy Watch is a syndicated service which provides subscribers with global market tracking information in real-time. Allison has over 14 years of experience in pharmaceutical market research. She joins us from Datamonitor, where she spent 9 years working in their healthcare syndicated research and analysis team.
Research Partnership welcomes 10 new Junior Research Executives
Research Partnership is delighted to welcome 10 new Junior Research Executives into our annual market research graduate programme for 2013-2014.
Research Partnership has been running the graduate programme since its inception in 1997 and fellow graduates include Directors Katrina Johnson, Duncan Munro, Daisy Spread, Andrew Stokes and Tom Winter, as well as Associate Directors Emilie Braund, Mark Braund and Anthony Greenwood.
Patient Power: Too Much of a Good Thing?
Published in eyeforpharma, Sepember 10 2013
By Mary Assimakopoulos
Mary Assimakopoulos, reveals findings from the company’s Therapy Watch market research data, investigating patient behaviour in Crohn’s Disease and discusses how pharma can benefit from improved patient understanding.
What’s the big deal about big data market research?
Big Data - it’s a popular topic these days.
Companies with products offering ways to interact with these huge data streams, such as IBM, Microsoft, SAS, Tableau, etcetera, are busy convincing us that being able to analyse all this data makes for better results. It’s certainly better for these companies selling solutions. And it’s better for anyone tasked with setting targets and tracking them. There are suddenly more metrics and more ways to measure the impact of your marketing campaigns, and consequently more ways to ensure that your targeting strategy is really working. It is also better for those of us who have spent years weaving tables of data into part of a longer, broader narrative of research. There are now many more ways to tie different strands of information together in a single interactive output without having to wade through hundreds of static report slides (the classic ‘death by PowerPoint’ meeting). So Big Data as a movement has certainly done a lot to improve the management of the data it is monitoring.