EphMRA Asia Conference
Singapore 13-14 November 2013
We are delighted to once again be attending at the annual EphMRA Asia Conference in November. Associate Director Pei Li Teh will be presenting a paper entitled “Using patient engagement to remove the roadblocks to effective treatment” with a market research associate from Takeda. Takeda has a strong portfolio focused on interrupting the cardiovascular continuum and is committed to improving the treatment of chronic disease. Recognising that there are many possible roadblocks requiring intervention along the patient journey, they have developed programmes aimed at those stakeholders who can positively influence the medical outcome.
Celebrating our 120 dedicated healthcare researchers
The number 120 may not mean a lot to most people, but to us it's kind of a big deal! Watch our video now to find out why we're so proud of the number 120 and what it means for you.
Gleaning insight in a sensitive market
Our client needed to understand how best to position an HIV drug that helps advanced stage HIV patients. They wanted to get greater insight into patients’ emotional needs and marry these with physicians’ behaviours and motivations for prescribing in order to inform their marketing strategy.
Richard Head elected Associate Member to the EphMRA Board
We are pleased to announce that Director Richard Head has been elected to the EphMRA Associate Members Executive Board 2013 following a majority vote by other Associate Members.
Richard brings to the table 10 years’ experience of international market research, covering qualitative and quantitative ad hoc projects as well as syndicated data. He is championing innovation at the Research Partnership, and has in the past been an active member of the BHBIA.
Mobile Research in Asia and Emerging Markets
Current statistics around mobile technology reveal that many physicians in Asia are now using smartphones, tablets and other mobile devices to assist them in their daily practices. In China alone,73% of physicians regularly use mobile devices to make clinical decisions. With use of three client case studies, this webinar looks at the benefits of conducting mobile research amongst physicians and patients in Asia and the emerging markets.
Watch this webinar now to discover the benefits of conducting mobile research in regions where physicians have heavy workloads and are time-poor; understand how the mobile revolution in Asia and the emerging markets is helping us introduce new mobile research methods in healthcare; gain insights into conducting mobile research using key learnings from our own studies – findings generated from capturing prescription decisions in real-time; explore the role of mobile research amongst patients and discuss alternative applications for mobile research including evaluating patient compliance, measuring impact at conference,campaign testing and device assessments.
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