Research Partnership hosts BHBIA training course on brand tracking
Director Richard Head and Associate Director Darren Kottler hosted a training session on “Measuring and tracking brand KPIs” on 14th February as part of the BHBIA training programme.
As market research budgets come under increasing pressure, obtaining as much information and insight as possible from brand trackers is essential. Our training course aimed to equip the 16 delegates with the necessary knowledge to successfully track the performance of a brand, using a combination of secondary data, ad hoc tracking research and internal data sources. Our trainers received very positive feedback on the course from delegates who were a mix of pharma company and agency executives.
Sue Rees and Duncan Munro appointed as Directors
The Research Partnership has appointed Sue Rees and Duncan Munro as Directors at the company’s new London Headquarters in Putney.
Sue Rees has over 20 years experience in market research both agency and client-side. She joins the company from Praxis Research and Consulting. Prior to that she was a Director for 13 years at Insight Research Group with other roles including positions at Wyeth, TNS (now Kantar Health), Research International and ORG-MARG, a large research agency based in India.
U.S office holds it's annual community day
In honour of the Martin Luther King Day of Service, the Research Partnership US office spent their Community Day at The Giving Factory working with the Philadelphia chapter of Cradles to Crayons to package ‘KidsPacks’ for local children in need.
According to the U.S. Census Bureau, Philadelphia has the highest poverty rate among the nation's ten largest cities, with nearly one in four Philadelphians, including 130,000 children, living in poverty.
Access Partnership welcomes Kevin Mayo as Executive Vice President
Healthcare market access and consultancy specialist Access Partnership welcomes Kevin Mayo as Executive Vice President to the company’s US office in Philadelphia and Pascal King as Global Director to newly-appointed London Headquarters.
Thalia Nikoglou and Ahmed Edathodu have also joined the company as Consultants.
Mike Mallinson, President, comments, “We are very pleased to welcome these talented individuals to our team at what is a key time for the Access Partnership. Growing demand from clients has meant we have had to scale up very quickly and we will be announcing further appointments in the near future. From our new, large headquarters based at Putney Bridge in London we are able to continue to expand our international operations in line with our strategy and together with our sister company the Research Partnership, we are now a team of over 116 global healthcare executives.”
Visit the Access Partnership website to read the full announcement. »
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Pharma Market Research Conference 2013
New Jersey, USA February 5-6, 2013
We were delighted to be sponsoring this year’s Pharma Market Research Conference in Woodcliff Lake, NJ. As an exhibitor, we took the opportunity to showecase the latest techniques, services and solutions we are using to help our clients make better business decisions. And as we were celebrating our 15th year anniversary, attendees could learn how we have grown into a global team of more than 100 dedicated healthcare market researchers.