Request a Proposal
Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world.
  • Posted by Olivia Richardson
  • December 17, 2012
  • News

Annual donation made to Forever Angels baby home

Annual donation made to Forever Angels baby home

Research Partnership has made a seasonal donation to its chosen charity, Forever Angels, this week of US$2,000.

Thanks to our employees, we also raised a further $1,850 for the charity through various fundraising activities, bringing our total donation this winter to $3,850. Read about our fundraisers here.Earlier this year Mark Jeffery and Mary Assimakopoulos, the Research Partnership's founders, travelled to the baby home to find out how our donations were being used and to help raise awareness of the charity's activities. (Watch the film here)Mary Assimakopoulos, Founding Director, comments, “Seeing firsthand the charity's work and the positive impact the home is having on the community made us see how vital it is that we continue to support Forever Angels. Our donations help provide better facilities for the many children who arrive at the home orphaned, sick and malnourished. Forever Angels gives children a better start in life and hope for a brighter future. I'm delighted to support the charity and I am extremely proud of our employees for devoting their time and effort this winter to raising extra funds."   Val Lithgow, one of the charity’s trustees, told us, “Thank you so much for the amazing cheque you have sent us. It is an incredible amount, and we are so very grateful for your support.”For information on the…

read more »

  • Posted by Harriet Kozak
  • December 10, 2012
  • Articles

What you 'Need to know' about BioPharma & Health care MR's Future

What you 'Need to know' about BioPharma & Health care MR's Future

Pharma Market Research Report, December 2012

Published in the Pharma Market Research Report, December 2012 By Harriet Kozak, U.S. President The rising popularity of mobile devices and tablets amongst physicians presents a number of interesting opportunities for pharmaceutical marketers and, consequently, new challenges to MR. With 80% of U.S. physicians claiming to use a mobile device in their daily medical practices, pharma can now add value with Apps and internet tools to help doctors improve their productivity. Patients have also been keen to utilize Apps for education, support and to improve their health. For market researchers, I predict the challenge will be helping marketers understand precisely how audiences are engaging with Apps and other online resources and how their needs can best be served with these tools in the future. Physicians’ adoption of tablets has also meant that we have witnessed many pharma companies who have already moved, or are in the process of moving, their sales force from paper-based detail aids to ones given on iPad or tablet. No surprise, given the opportunities that these technologies offer for delivering more dynamic content. However, just like paper options, tablet detail aids must be fully tested and evaluated; we have recognized that effective MR allows any issues…

read more »