An Award-Winning Conference
The Research Partnership had a very successful EphMRA Conference in Paris this year.
We are proud to announce that our Director John Branston and co-presenter Martin Lange of Merck Serono were awarded the prestigious Jack Hayhurst Award for Best Paper for "Rx Rationale: Physician Research via an iPhone App".John and Martin’s paper explored the potential of using smartphone Apps as a platform for collecting detailed qualitative insights into physicians' decision rationale at the moment of prescription. Current statistics around mobile technology reveal that many physicians are now using iPhone, iPads and other mobile devices to assist them in their daily practices. Merck Serono and The Research Partnership’s paper used the findings from a study using mobile research technology in order to demonstrate how this methodology gives access to individual physicians’ thinking at the exact point when the decision to prescribe a brand is taken.Delegates rated the paper highest out of all the papers given at the conference in Paris this year.Commenting on receiving the award, Director John Branston said, “Digital and mobile research techniques have become a strong interest of mine and I was delighted to be able to work with Merck Serono on a project which would explore the benefits and challenges of mobile research in a real-life marketing context. We found…
Angela Duffy runner-up for EphMRA award
Angela Duffy awarded runner-up in the EphMRA Contribution to Pharmaceutical Market Research 2012 award
We are delighted to announce that Senior Director Angela Duffy was awarded runner-up in the EphMRA Contribution to Pharmaceutical Market Research 2012 award. Angela has over 20 years experience in market research and has held senior positions at a number of agencies, as well as being a mentor and support for many up-and coming researchers. She has been a Foundation Committee member of EphMRA for a number of years and takes an active role in the Foundation’s aim to support and fund original projects in international market research.
EphMRA Conference 2012
Paris, France June 19-21, 2012
The Research Partnership attended and exhibited at the EphMRA 2012 conference from 19-21 June. Representing the company were Angela Duffy, Senior Director; John Branston and Richard Head, Directors.The conference was well attended and opened with a thought-provoking discussion session looking at how the cost/benefit evaluation of treatments could be evaluated from a health economics standpoint. Other noteworthy papers at the event looked at the growing impact of social and digital media within market research, as well as the “gamification” of research, which formed the basis for many conversations in the breaks and at the agency fair.The conference ended on a high for The Research Partnership as John Branston, along with Martin Lange of Merck Serono, were awarded the prestigious Jack Hayhurst Best Paper award for their presentation “Rx Rationale: Physician research via an iPhone app”, which explored the potential of using smartphone Apps as a platform for collecting detailed qualitative insights into physicians' decision rationale at the moment of prescription. Angela Duffy was also delighted to be nominated runner up in the ‘Contribution to Pharmaceutical Market Research’ award.For more information on the paper please click here. Sign up to receive Rapport Rapport is our e-newsletter and online resource for sharing our…