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Rapport
Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world
  • Posted by Olivia Richardson
  • May 20, 2012
  • Events

PBIRG Annual General Meeting

PBIRG Annual General Meeting

Chicago, Illinois, USA May 20-23, 2012

On 20-23 May 2012, The Research Partnership attended and exhibited at the Pharmaceutical Business Intelligence and Research Group (PBIRG) Conference in Chicago, Illinois. The conference was well attended with over 350 delegates participating in the three day event. The Windy City was made even busier as the 2012 NATO Summit was also being held in Chicago and so several thousand dignitaries descended on our nearby surroundings to discuss political issues alongside pharmaceutical market research.The conference speeches were well received and the two keynote speakers were popular with their continuing theme of how to ensure success. Mike Ditka's speech focused on the human element of being successful and the importance of ACE: Attitude, Character and Enthusiasm; as key elements of success. Influential political consultant and Fox News commentator Frank Luntz, offered insights into the power of language in healthcare, and made the point that patients most want 'personalised care' – we need to avoid using terms such as 'managed care' and 'consumers'.Our representative Katrina Johnson took to the stage to co-present a paper entitled "How an Understanding of the Patient's Emotional Journey Revealed an Untapped Patient Segment". Referencing "Living With RA", an online patient study conducted by The Research Partnership, the…

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  • Posted by Olivia Richardson
  • May 3, 2012
  • News

Documentary gets 33,000 hits on YouTube

Documentary gets 33,000 hits on YouTube

Our Forever Angels documentary has had over 33,000 views on YouTube!

The documentary follows Founding Directors Mark Jeffery and Mary Assimakopoulos on a tour of Forever Angels, a baby home in Tanzania. The Research Partnership has been a supporter of the charity for over three years and the owners wanted to visit the home to see for themselves how the company’s and other donations help support this charity’s endeavours.Forever Angels was established in 2006 by Amy Hathaway and since that time has cared for over 120 babies, many of whom are orphaned or abandoned or whose parents are unable to take proper care of them due to illness or poverty. The charity relies entirely on donations from individuals and organisations. Forever Angels is unique in that, wherever possible, the baby home will return children to their parents or close relatives once they are in better health.The documentary has helped to raise awareness of the charity and The Research Partnership has been able to make a further donation to help the charity achieve its objectives.Amy Hathaway is delighted with the number of views that the documentary has achieved and with the comments which have been posted on YouTube about the charity. Additional donations were immediately put to good use, and already the…

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