Resources

Webinar Patient centricity

Live Webinar: Amplifying the patient voice: How to conduct patient research sensitively to uncover emotional insights

Tuesday 30th March 2021 15:00 GMT / 10:00 EST / 16:00 CET - Register now for this live webinar event in which research experts, Ellie Forde and Zoe Callaghan, share their experience of conducting research with patients with progressive or late-stage conditions and their caregivers

Article COVID-19, Market Access

COVID-19 vaccine pricing post pandemic - Payers' expectations

Rachel Howard and Suzan Serip outline why “In pandemic” pricing has not followed the usual market mechanisms for vaccine pricing and how payers expect vaccine prices to evolve once we emerge from the current crisis.

Article Emerging Markets, AI

Does AI Offer Fresh Hope or False Hype For Healthcare in Emerging Markets?

Rachel Howard explores AI and whether this can be a successful tool to use for market research in complex territories.

Webcast Quant, Rare diseases

Small populations, big challenges: How to conduct quantitative research in rare diseases

We'll explore some of the key challenges of conducting rare disease market research and demonstrate how to overcome them using a range of small sample analytical techniques

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Webinar Emerging Markets, China

Live webinar: China - How pharma can maximise success in this rapidly changing emerging market

Register now for this live webinar from Singapore, in which our emerging market experts will provide an overview of the healthcare environment in China and key opportunities for pharma.

News Emerging Markets

Happy Lunar New Year!

The Emerging Markets team at Research Partnership would like to wish you a happy and prosperous Lunar New Year.

Webcast MedTech, SIMALTO

Every voice counts in MedTech – Getting more with less via a robust trade-off technique

In this webcast our research experts, Sabera Hyderally and Kristin Lovallo consider the practical benefits of SIMALTO and share a case study with a demo of a survey.

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Guide Agile

How to conduct effective agile research

Agility happens when there is fluid and effective collaboration between researcher and client. Based on our expertise and experience, we have put together a guide on how to conduct effective agile research.

Article Demand assessment, Emerging Markets

Assessing demand in emerging markets

Quantitative expert Jennifer Redfearn discusses how to assess demand in emerging markets

News MedTech

Medical Technology specialist joins Research Partnership

Medical Technology Specialist Hannah Osborn joins Research Partnership to grow EU and APAC business.

Case study Conference research

How we adapted our conference research to a virtual setting to measure performance and reactions

Our client was presenting clinical trial data for their cardiovascular product and were also exhibiting a virtual booth at the ESC (European Society of Cardiology) Congress 2020 – The digital Experience.

Case study Emerging Markets

How we identified the optimal strategy for uptake of a plasma derived product across multiple emerging markets

Our client wanted to understand the market landscape in order to optimise uptake of plasma derived products in certain emerging markets.

Article Patients

3 practical steps for improving patient support

Emilie Braund and Harrison Gaiger dig down into the top insights pharma companies can harness to make their patient support programmes as powerful as possible.

Case study Patients, Cardiovascular

How a two-phase evaluation involving interactive workshops gave guidance for improving a Patient Assistance Programme in CV

Our client was creating an accompanying PAP to educate patients in the use and uptake of a self-injection treatment.

Webcast Storytelling, Data visualisation

The power of a good story: Turn your insights into effective storytelling with data visualisation

Julie Denny, Jamie Laidlaw and Amanda Brent share their approach to data storytelling with the use of a range of interactive tools and creative outputs.

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Article COVID-19, Innovation

3 innovations booming during COVID and how to adopt them successfully

Vicki Newlove explores research into digital change during COVID-19 to find out what business questions pharma needs to address to succeed with innovations.

Article Facial analysis, Emerging Markets

Facial analysis in emerging markets

Paul Reed explores whether facial analysis can be used as a market research methodology in emerging markets.

Article Living With, CKD

Understanding the impact of Anaemia among people with CKD: a condition that is unrecognised and underappreciated

Head of “Living With”, Mariel Metcalfe and Associate Director Beth Clark, discuss the nature of Anaemia in CKD, treatment options and unmet patient needs.

Article WeChat, China

WeChat study: Living with HIV in China

Rachel Howard explores whether WeChat can be used as a quick, exploratory, multimedia messaging platform for market research.

Case study Autoimmunue, Market Access

How we helped to enrich the understanding of value message trade-off choices made by payers in the psoriasis market

Our client’s global market access team was preparing value message themes and statements for their new Psoriasis treatment.

Infographic COVID-19, Vaccines

Selected deals for SARS-CoV-2 vaccines in late stage development

Download this infographic which presents a selection of some of the confirmed procurement deals from higher-income countries.

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News Therapy Watch

Therapy Watch launches a new global Lupus tracker

This multi-country study reports on patients with systemic lupus erythematosus (SLE) and lupus nephritis (LN) across core global markets and is available to purchase.

Video Emerging Markets, Market Research

Meet the Emerging Markets team

Our emerging market experts highlight how we can help you maximise your competitive advantage in the markets offering the best opportunities for growth.

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Webcast China, Emerging Markets

China: How pharma can maximise success in this rapidly changing emerging market

Our emerging market experts provide an overview of the healthcare environment in China and key opportunities for pharma.

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Events Pricing, Market Access

World Pharma Pricing Market Access & Evidence Congress 2020

Last month, several members of Research Partnership’s specialist market access team, including Directors Brett Gardiner and Rachel Howard, attended the virtual World Pharma Pricing Market Access & Evidence Congress.

Article COVID-19, Vaccines

How will COVID-19 affect uptake of vaccinations against other diseases?

Rachel Howard explores whether COVID-19 will help or hinder the quest to increase uptake of other vaccinations.

Infographic Brand launch, Market Research

Ensuring an effective brand launch infographic

This infographic outlines the key steps to creating a research programme which will support an effective pharma brand launch,

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Infographic Oncology

Haematological Oncology experience and expertise

This infographic outlines our experience and expertise in delivering global pharmaceutical market research insights in Haematological Oncology.

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News Market Research

Research Partnership welcomes new graduates in our San Francisco office

Our San Francisco office welcomes two new Graduates, Neah Gardiner and Alex Vergara.

News Market Research

Research Partnership welcomes 12 new graduates for 2020

Research Partnership recruits a new intake of 9 Research Analysts and 3 Fieldwork Project Coordinators into our annual market research graduate programme.

News Market Research

Emily Hoffman selected for the Intellus Worldwide Board

Associate Director Emily Hoffman is selected for a two-year position as the Young Professional Board Member on the Intellus Board of Directors.

News Market Research

Research Partnership has once again been ranked in the top 50 fastest growing privately-owned pharma companies in the UK

RP ranks in the Alantra Pharma Fast 50 fastest growing healthcare organisations in the UK for 2020.

Article Biosimilars, Emerging Markets

Developing Biosimilars in Asia

In this article emerging market expert Pei Li Teh discusses the growing opportunities for biosimilars in Asia.

Article COVID-19

Fake news pandemic: The rise of healthcare misinformation in the age of COVID-19

Harrison Gaiger explores the Coronavirus myths and mistruths that have flooded social media and the human cost of healthcare misinformation.

Article Living With, Asthma

Inhale, Exhale: The struggle of living with Severe Asthma and Severe Eosinophilic Asthma

Head of “Living With”, Mariel Metcalfe, discusses the nature of severe asthma and severe eosinophilic asthma, and some key findings from recent studies.

Case study Biosimilars, UX

How we helped our client to evaluate early biosimilar user experience

Our client wanted to evaluate early user experience for physicians and patients across Europe of a newly launched biosimilar in an autoimmune disease.

Case study Ethnography, MedTech

How we conducted ethnography research to enhance new product development

Research was required to give internal stakeholders the necessary direction for developing a new product concept.

Case study Ethnography, MedTech

How we used ethnography to capture behavioural insights

Our client wanted to inform the design of an improved infusion device to differentiate and deliver a better experience.

Infographic Therapy Watch, Migraine

TW Migraine patient snapshot

Our migraine market snapshot offers an introduction to the real world patient data collected by our Therapy Watch migraine study.

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Infographic UX, Digital

UX experience & expertise

This infographic displays our experience and expertise in delivering global market research insights in user experience, with links to a range of resources.

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Webcast Digital, COVID-19

APAC: Digital #marcomms: How to evaluate and optimise marketing activities impacted by COVID-19

Our experts consider the impact the pandemic has had on marketing in healthcare and look at the continued shift towards digital communications.

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Webcast Market Access, COVID-19

Keeping up with the Coronavirus: Monitoring the impact of COVID-19 on the market access landscape

Our market access team share insights from our COVID19 study and advise how biopharmaceutical companies can keep up with pricing and market access activity.

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News Market Research

Consumer health specialist joins Research Partnership

Research Partnership welcomes Jennifer Stewart to the US offices in Philadelphia as a Director and consumer health specialist.

Article Conference research

Has the reality of virtual conferences lived up to their promise?

Harrison Gaiger explores what Oncologists really thought of ASCO 2020 and discusses the changing nature of medical conferences.

Article COVID-19, Vaccines

The race to secure a SARS-CoV-2 vaccine: big promises linked to big(ger) deals

Brett Gardiner, Suzan Serip and Artemis Rizoglou explore the various SARS-CoV-2 vaccine supply deals that have been agreed around the world.

Guide UX, Digital

How to conduct effective UX research

UX research enables companies to understand user behaviours, needs and motivations for engaging with digital assets through observation techniques and task analysis. This guide shows you how to get the insights you need to allow you to improve the user experience.

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Infographic Dermatology

Dermatology experience and expertise

Did you know we have conducted more than 180 qualitative and quantitative research projects in dermatology?

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Infographic Oncology

Oncology experience & expertise

We have put together a complimentary infographic displaying our experience and expertise in Oncology.

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Video Qual, Emerging Markets

Digital qualitative research in emerging markets

Digital qualitative research, the evolving digital landscape and our project experience with relevant case studies using digital methods in emerging markets.

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Webcast Digital, COVID-19

APAC: Embracing the digital future: How to use the latest technology to conduct market research in the age of COVID-19 and beyond

Our experts explore some of the digital methodologies that can best be used to meet your research objectives throughout the product lifecycle.

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Article COVID-19, Digital

COVID-19 Accelerating digitalisation in emerging markets

Digital expert An-hwa Lee discusses how COVID-19 has accelerated digitalisation in emerging markets.

Article Market Access, COVID-19

How will COVID-19 affect the financing of healthcare provision across the US?

Using findings to assess the impact of COVID-19 on biopharmaceutical market access, George Forsyth explores the economic impact to the US healthcare system.

Article Behavioural science, COVID-19

What’s next? How behavioural science can support pharma’s future

Dan Coffin, Director explains why now is an opportune time for pharma marketers to embrace behavioural science. Published in PME Magazine, July 2020.

Case study Oncology, Market Access

How we assessed the access potential of a new product in order to develop a successful launch strategy

Our client had two regimens in clinical development for the front-line treatment of an oncology condition using a breakthrough product; and planned to release outcomes data at key industry events.

Case study Vaccines, Emerging Markets

How we helped our client maximise uptake and fine-tune the marketing strategy for their vaccine product in China

Our client’s vaccine to protect against a condition prevalent in older adults had recently launched, they wanted to understand more about their target healthcare consumer and attitudes to health, well-being and vaccination.

Infographic Emerging Markets

Emerging markets: Our experience and expertise

Find out more about our team of emerging market experts with this infographic outlining our experience and expertise.

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Video UX, Digital

UX/ Experience design research

Our approach to user experience research with an example project where using design thinking led to an agile approach focused on iteration.

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White paper COVID-19, Therapy Watch

The impact of COVID-19 on chronic disease management and the implications for pharma marketing

In this white paper we investigate the impact of COVID-19 on chronic disease management.

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News Patients, Living With

New patient syndicated reports - Living with Ulcerative Colitis and Crohn's Disease 2020

These patient reports provide pharmaceutical companies with a strong, foundational knowledge and up-to-date insights on the UC and CD patient journeys and are available to purchase.

Article Biosimilars, Therapy Watch

Breaking policy and perceptual barriers: Biosimilars

Pharmaphorum Deep Dive: Analysis of RA prescribing data to identify how market access policies across Europe may have impacted the adoption of biosimilars.

Article COVID-19, Vaccines

The unprecedented challenge of pricing a coronavirus vaccine

Rachel Howard, Brett Gardiner and Suzan Serip explore the challenges of pricing a coronavirus vaccine in an article for pharmaphorum.

Blog Patients

Not just another PSP: 5 top tips for evaluating your patient support programme

Evaluating PSPs before launch is critical. We present you with our top tips for conducting successful market research to ensure your PSP is successful and maximises value to your customers.

Case study Oncology

How 360 qualitative insights gave strategic direction into the development of an oncology biomarker

Our client needed to understand molecular diagnostic testing growth opportunities for a new biomarker in oncology.

Case study Conference research, Oncology

How we conducted conference research to to understand physician’s reaction to the abstracts presented in a virtual setting

Our client had planned to present new scientific data from its growing oncology portfolio and research pipeline at the Annual Meeting of The American Society of Clinical Oncology (ASCO).

Case study Vaccines, Pricing

How we supported forecasting for a new vaccine by identifying the optimal pricing strategy

Our client was looking to identify the price point that would maximise revenue from their new vaccine across 8 emerging markets in Latin America and Asia Pacific, as well as establish long-term projections for their forecasting model.

Webcast Agile, Emerging Markets

APAC: Agile is a mind-set not a methodology

In this webcast we take you through our approach to agile thinking, based on 4 key principles and our experience.

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Events Intellus, Conference

Intellus Worldwide Summit 2020

We are delighted to be exhibiting at the virtual 2020 Intellus Worldwide Summit from 9th-10th June. Representing Research Partnership at the event will be Emily Hoffman, Associate Director.

News Patients, Living With

Research Partnership publishes new patient syndicated reports - Living with Severe & Eosinophilic Asthma US, Japan, 2EU

These patient reports provide pharmaceutical companies with up-to-date insights on the severe and eosinophilic asthma patient journey in the US and Japan and are available to purchase.

Blog COVID-19

Pharma vs. The movies: Battle of the blockbusters

Rachel Howard takes a look at how the pharmaceutical industry is portrayed in Hollywood films and asks the question, is now the time for pharma to take back control of the narrative?

Blog COVID-19, Rare diseases

The impact of COVID-19 on rare disease patients in the EU

Associate Director Danielle Christmas takes a look at the impact of COVID-19 on rare disease patients in the EU.

Case study COVID-19, Emerging Markets

How we conducted rare disease patient research during the COVID-19 lockdown in China

Our client needed to conduct a small number of qualitative interviews in China with patients diagnosed with a rare condition which affects children and young adults. The results of the survey were time critical as they were needed to inform a protocol being published in 30 working days.

Guide Market Research, Brand launch

How to create a market research programme for an effective product launch

This simple guide is aimed at helping companies who don’t have their own in-house research team. It outlines the key steps to creating a programme of research which will deliver the crucial insights for an effective marketing launch strategy.

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Infographic MedTech, Devices

MedTech

Did you know that we have a MedTech team with over 20 years of experience in Global Device, Diagnostic and Software Solution market research?

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Webcast Digital, COVID-19

Embracing the digital future: How to use the latest technology to conduct market research in the age of COVID-19 and beyond

Our experts explore some of the digital methodologies that can best be used to meet your research objectives throughout the product lifecycle.

View

Webcast Digital, COVID-19

Digital #marcomms: How to evaluate and optimise marketing activities impacted by COVID-19

Our experts consider the impact the pandemic has had on marketing in global healthcare and look at the continued shift towards digital communications.

View

News Patients, Living With

Research Partnership publishes new patient Living with Anaemia in CKD EU & US reports

These patient reports provide pharmaceutical companies with up-to-date insights on the Anaemia in CKD patient journey in the EU and US and are available to purchase.

Article Conference, Digital

Did medical conference just become a long-distance relationship?

As more medical conferences plan to go virtual, John Branston reflects on the results of a study conducted among several hundred medical specialists.

Blog Artificial Intelligence, COVID-19

COVID-19 and Artificial Intelligence

Analytics Director Misti Paul takes a look at how organisations worldwide are employing AI to try and combat the virus.

Case study Rare diseases, Market Access

How we used online bulletin boards and an advisory board to help our client understand the dynamics of the payer environment

Our client had a product for the treatment and prophylaxis of bleeding in patients with Haemophilia A. Although the market had been stable, it was expected to change somewhat significantly as new products were due to be launched.

Webcast Conjoint, Quant

Too much choice? Cure the headaches of traditional conjoint with novel approaches

Quantitative experts Pei Li Teh and Wan Ling Neo outline some of the key limitations of traditional conjoint research and how to overcome them.

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News Market Research, EphMRA

Rachel Arthurs and Meerah Ghaderzadeh awarded EphMRA Young Professional Conference Grants

Rachel Arthurs and Meerah Ghaderzadeh both awarded EphMRA Young Professional Conference Grants.

News Market Research

Research Partnership executive has scientific papers published in The Journal of Clinical Endocrinology & Metabolism

Field Executive Yoshibye Crustna has contributed to two scientific articles for the journal about studies on men's health.

News Market Research

Research Partnership ranks in top 25 UK market research agencies

Research Partnership ranks 23rd in the top individual agencies and is the UK's largest individual healthcare consulting specialist in the UK MRS League Tables 2020 published by Research Live.

Article Patients

Mapping the patient journey and minding the gap: Seven steps to closing the gap between rhetoric and reality in patient-centricity

Angela Duffy was recently interviewed by PME Magazine about the steps needed to close the gap between rhetoric and reality in patient-centricity.

Blog Behavioural science, COVID-19

COVID 19 and behavioural science

Director Anthony Greenwood discusses the UK governments use of behavioural science during COVID-19.

Case study Online communities, Quant

How an online market research community delivered fresh insights into a small and hard-to-reach audience

Our client needed to research an extremely small and difficult to reach audience in multiple markets across the globe in support of their new product in development.

Webcast Agile, Market Research

Agile is a mind-set not a methodology

In this webcast we take you through our approach to agile thinking, based on 4 key principles and our experience.

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Events PMRC, Conference

PMRC New Jersey 2020 round up

Earlier this month Director, Head of NY Office, Liza Pliss and Director, Head of Philadelphia Office, Head of MedTech Division, Sabera Hyderally attended the Pharmaceutical Market Research Conference in Newark, New Jersey.

Article COVID-19, Digital

3 trends the healthcare market research industry should watch out for over the next decade

Ellie Forde considers the key trends that might impact healthcare over the next decade and the possible impacts on market research.

Article Emerging Markets, Market Research

Beyond BRIC, Into MIST: Setting sights on pharma’s next-tier terrain

Rachel Howard was interviewed by Pharmaceutical Executive about the BRIC and MIST pharma markets, and what to look out for over the next few years.

Article COVID-19, Global health

Catching up with Coronavirus: The race to contain the outbreak is on

As Coronavirus continues to spread across the globe, Rachel Howard explores what pharma is doing to advance research into the virus.

Article Saudi Arabia, Emerging Markets

Exploring Saudi Arabia

Paul Reed explores whether Saudi Arabia is the right climate for nutritional health products.

Case study Oncology, Patient Journey

How multi-stakeholder patient journey insights in oncology were brought to life with creative outputs and data visualisation

Two clients were co-developing a product and needed to understand the patient journey in two areas of oncology.

Case study Respiratory, Emerging Markets

How we helped determine the next groundbreaking development in a hard-to-treat respiratory disease

Our client wanted to understand the current management in a complex therapy area, as treatment regimens require a combination of multiple drugs.

Case study Digital, HIV

How we used WhatsApp and projective exercises to capture deep emotional insights into people living with HIV in South Africa

Our client wanted to identify and profile different segments of people living with HIV in order to understand key barriers and leverage points and ensure future engagement with their pharmaceutical portfolio.

Infographic Market Research

Research Partnership facts and figures

Did you know that we conduct over 300 projects a year in over 70 countries and covering more than 80 therapy areas?

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Video LATAM, Emerging Markets

Conducting research in Latin America

Latin America has diverse and unique healthcare systems, an ageing and declining population, and a rise in the popularity of digital communication channels, especially WhatsApp.

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Webcast Digital, China

WeChat in China: How pharma and market researches can utilise this emerging digital platform

Watch this webcast in which emerging market experts Rachel Howard and Parisa Valadan discuss the features and opportunities of WeChat.

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Events PMRC, Conference

PMRC New Jersey 2020

We are delighted to be attending and presenting at the Pharmaceutical Market Research Conference on 5-6 February, in Newark, New Jersey.

Article Mexico, Emerging Markets

Spotlight on Mexico

Rachel Howard and expert Dr Xavier Tello discuss the latest changes in the healthcare system and consider what they mean for pharmaceutical manufacturers.

Infographic Living With, Patient Journey

Living With: The journey from the patient’s perspective

Our new interactive infographic reveals insights into the patient journey across a range of chronic diseases.

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Infographic Storytelling, Data visualisation

The Power of a Good Story

This storytelling infographic highlights the benefits of storytelling and the role that it can play in enhancing healthcare market research insights.

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Training Training, RP Informs

RP Informs

Fill any knowledge gaps or upskill internal teams with customised tutorials from our research experts

Find out more

Webcast Conjoint, Quant

Too much choice? Cure the headaches of traditional conjoint with novel approaches

Quantitative experts Mariana Servin and Misti Paul outline some of the key limitations of traditional conjoint research and how to overcome them.

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Glossary of terms Training

Glossary of terms

Demystifying the acronyms and terminology used in pharmaceutical market research

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Article Emerging Markets, Global health

How were the teenies? Reflecting on global healthcare and market research over the last decade

Read this interesting article by market research expert Rachel Howard, in which she reflects on global healthcare and market research over the last decade.

Events PMRC, Conference

PMRC Basel 2019 round up

Earlier this month Senior Director Angela Duffy and Director Dan Coffin attended the European Pharmaceutical Market Research Conference in Basel, Switzerland.

News Ethnography, Qual

Mandira Kar joins as Research Director

Research Partnership welcomes ethnography specialist, Mandira Kar, to the Qualitative Centre of Excellence team.

Events ISPOR, Conference

ISPOR Europe Conference 2019 round up

This week, Directors Brett Gardiner and Rachel Howard attended the ISPOR Europe conference in Copenhagen, Denmark.

News Patients, Living With

Research Partnership launches new patient Living with Psoriatic Arthritis (PsA) 2019 EU report

This syndicated patient report provides in-depth insights into the patient journey in PsA.

News Market Research

Research Partnership is listed in the Alantra Pharma Fast 50 annual report

Research Partnership has been ranked 42nd in the top 50 fastest-growing companies in the UK, with a compound annual growth rate of 12%.

Article AI, Innovation

“Alexa, process this data for me” 3 ways the AI evolution is redefining how we collect market insights

In this article first published in PME magazine, Marketing Manager Harrison Gaiger outlines the three ways AI is redefining how we collect market insights.

Article Emerging Markets

Launching novel oncology therapies in Asia

Pei Li Teh and Wan Ling Neo ask, How can pharma address the challenges of developing a successful launch strategy?

News Market Research

New appointments in our UK headquarters

Research Partnership appoints Associate Director and Business Development Manager in Therapy Watch and 4 new graduates.

Webcast Portfolio Analysis, Quant

Portfolio analysis - Go/No-go decisions

Pei Li Teh and Callum McCulloch discuss how market research insights allow you to make confident go/no-go decisions in portfolio planning.

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Events Digital, Asia

Real world evidence research breakfast seminar 2019

We were delighted to attend and present a paper at the Tech Observer event in Singapore earlier this month.

News Asia, Market Research

Research Partnership Singapore welcomes Jeanne Penn

Research Partnership appoints Jeanne Penn to the Singapore office as a Senior Research Executive.

News USA, Market Research

Announcing a change of leadership at the US Philadelphia office

Research Partnership Inc is now led by Sabera Hyderally, following the retirement of Harriet Kozak.

News Therapy Watch, Migraine

Therapy Watch launches a new Migraine tracker

This multi country study reports on patients with Migraine prophylaxis and is available to purchase.

Article Emerging Markets, Market Access

All eyes on Spinraza - What does Brazil’s unprecedented risk-sharing agreement in SMA mean for the future of market access in Brazil?

Director Rachel Howard asks, “What does Brazil’s unprecedented risk-sharing agreement in Spinal Muscular Atrophy (SMA) mean for the future of market access in Brazil?

Blog UX

Top 10 tips for conducting effective UX research

Ensure your asset offers the optimum user experience by following our 10 top tips for conducting effective UX research.

Blog Quant, Brand tracking

The timely tracking of a global launch

Managing ATUs with staggered launches across multiple markets can be tricky. Research Director Rebecca Davies outlines how we approach the challenge.

Case study Emerging Markets

How we helped our client identify where to play and how to win for their hospital product in India

Our client wanted to understand which channels they should focus on (where to play) and what points of differentiation would enable them to gain market share in those chosen channels (how to win).

Case study Digital, Patient Journey

How we uncovered unmet needs using social media listening

Our client wanted to further their understanding of the impacts a long-term rare skin condition can have on patients by exploring the patient journey.

Infographic Demand assessment, Quant

Preparing to launch: Demand assessment checklist

Preparing to launch a new asset and in need of demand assessment research? Download our pre-launch checklist.

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Webcast LATAM, Digital

Communication trends in Latin America: How pharma can utilise new and emerging digital platforms

Emerging Market and Latin America experts, Paul Reed and Rachel Howard, discuss the latest communication tools and trends in the region.

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Webcast Portfolio analysis, Brand tracking

Portfolio analysis - Tracking for success

Wan Ling Neo and Ethel Gay provide clarity when maximizing resources within a category-specific portfolio.

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White paper China, Emerging Markets

China - How to strategise and win in the world's fastest changing healthcare market

In this white paper we discuss the China healthcare reforms which affect pharma and propose how to build the market understanding.

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Events Intellus, USA

Chicago Intellus Regional Event round up 2019

On 11th September, Director, Phil Rosenberg and about 60 other delegates attended the first Intellus regional event hosted in the beautiful Chicago Botanical Gardens.

News Market Research

RP welcomes graduate intake of Research and Field Graduates

Research Partnership has appointed 6 new research graduates in the UK office for 2019.

Article Emerging Markets

The digital patient

In this article, Rachel Howard compares digital usage and attitudes in mature and emerging markets.

Article Rare diseases

Engaging patient advocacy groups: The key to conducting effective rare disease research

This article, published by Pharma Times September 2019, outlines why market researchers should reach out to patient advocacy groups when conducting rare disease research.

Article Living With

Living with Atopic Dermatitis

Head of Living With, Mariel Metcalfe, discusses the nature of Atopic Dermatitis and some key findings from a recent study conducted in Europe.

Case study Asthma, Emerging Markets

How we helped our client assess the asthma market landscape in emerging markets

Our client was jointly developing a fully-human monoclonal antibody (mAB) with a number of potential immunological indications. Research was required to further understand the asthma landscape.

Case study Autoimmunue

How integrated insights supported a biologic launch strategy across multiple indications

Our client launched a new biologic in immunology across several indications and wanted to understand the market, including treatment landscape and pricing opportunity.

Case study Vaccines, Market Access

How we helped our client understand current and future combination pricing strategies in the Multiple Myeloma market

Our client wanted to understand what the current and future combination pricing strategies were for oncology products, with a focus on MM and their product.

Infographic Vaccines, Emerging Markets

The vaccine opportunity in Asia

In this infographic we explore the vaccine opportunity in Asia, packed full with all of the latest facts and figures from the region.

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Video Publication research, Emerging Markets

Conducting research for publication

Real world insights provide an opportunity for brands to find, demonstrate and communicate their real value to patients, healthcare and society.

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Webcast Portfolio analysis, Quant

Portfolio analysis - Choosing your communication strategy

Pei Li Teh and Wan Ling Neo provide clarity when maximizing resources within a category-specific portfolio.

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News Market Research

Research Partnership welcomes new hires in our UK headquarters

Rebeca Nana Barrantes has joined the Market Access team as an Analyst. Alicia Crawley joined as Research Executive. Cristina Cunat Fernandez also joined the UK office as Quantitative Research Executive.

Article AI

Hasta la vista, maybe? Terminating the Hollywood view of AI in pharma

Marketing Director Julie Denny in an interview with PME Magazine about the use of artificial intelligence in pharma marketing and market research.

Article Emerging Markets, Quant

Integrating data

Misti Paul and Helen Ansell explore how to conduct an effective epidemiological data review.

Article Virtual reality

Game changer: The role of immersive technologies in the healthcare and pharmaceutical industries

This article, published by Med Ad News August 2019, explores how technological advances in VR/AR are offering new opportunities for conducting healthcare market research.

Case study Conference Live, Mobile

How we used Conference Live at a series of large and small-scale congresses to measure shifts in customer perceptions over time

Our client planned to have a significant presence at a variety of large and small-scale medical congresses in both the US and EU in support of their portfolio of products for a range of degenerative neurological conditions.

Case study Segmentation, Oncology

How a mindset-based customer segmentation was developed to drive engagement with physicians in oncology

Our client wished to develop an attitudinal mindset-based customer segmentation. This would allow for clear identification of each segment in the field; effective deployment of the sales force at launch by prioritising segments that show the greatest opportunity.

Webcast Digital, Innovation

Harnessing the power of social: How to generate fresh insights for your business using social media

Watch our third Innovation in #MRX webcast in which we outline how companies can use social media listening.

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Article Emerging Markets

Living with RA Japan Report - Research Partnership

Rachel Arthurs explores differing social attitudes towards RA between patients living in Japan and patients in Europe and Canada.

Article Emerging Markets

New hopes for Mexico

In this article Sue Rees asks, what will be the future of healthcare under the country's new administration?

Case study Vaccines, HIV

How a combined qual quant approach provided our client with integral insights for continued product development in the HIV space

Our client was looking to develop novel HIV prevention products, and wanted to explore different formulation options. They wanted to learn both the reactions to the novel formulations as well as the impact of out-of-pocket (OOP) costs.

Infographic China, Emerging Markets

China: How to keep up and win in the world's fastest changing healthcare market

How to keep up and win in China; the world's fastest changing healthcare market.

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Events ISPOR, Conference

ISPOR Annual Conference 2019 round up

Last month, Directors Brett Gardiner and Rachel Howard attended the ISPOR annual conference in New Orleans.

News Patients, Living With

Research Partnership publishes new patient Living with Ankylosing Spondylitis & nr-axSpA EU & US 2019 reports

These syndicated patient reports provide detailed insights into the patient journey for people living with AS and nr-Ax SpA and are available to purchase.

News Market Research

Andrew Stokes promoted to Senior Director

Andrew has 19 years of healthcare market research experience and joined Research Partnership as a graduate in 2000. Over the years he has made a significant contribution to the success of the company, both from a research perspective and in terms of providing management and leadership support.

News Therapy Watch, Autoimmunue

Therapy Watch launches a new wave of EU tracking in Psoriasis (PsO)

In this study, 40 dermatologists in major EU markets report every quarter on patients on advanced therapies including biologics and small molecule therapies.

Article Emerging Markets

Fast and furious - What will the fast tracking of approvals for key drugs mean for China's pharma market?

Expanded access to state-funded healthcare, population aging and a growing burden of chronic disease are creating new opportunities. Pei Li Teh asks, What will the fast tracking of approvals for key drugs mean for China's pharma market?

Article Oncology

The Promise and Pitfalls of Molecular Testing in Oncology

Dr. Chris Gaj explores the challenges and potential consequences for stakeholders in the US, Europe and emerging markets in the latest issue of pharmaphorum's Deep Dive.

Awards EphMRA

Richard Head presented with award at EphMRA Conference

Research Partnership exhibit, sponsor and present three papers at the EphMRA conference where Director Richard Head was presented with the runner-up award for ‘Business Impact through Innovation’ 2019.

Case study Patients, Storytelling

How patient insights were brought to life with graphic novel outputs

Our client was developing a novel therapy for the treatment of a rare disease in which patients suffer acute symptomatic attacks, they requested that insights from the research, particularly patient research, were brought to life in the insights workshop meeting in a new and impactful way.

Webcast Demand assessment, Quant

MRX time machine: How to use time series forecasting to improve your demand assessment

Innovation in #MRX: how to use time series forecasting to better inform product uptake and competitive scenarios.

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Events EphMRA, Conference

EphMRA Annual Conference 2019

We are delighted to be sponsoring, exhibiting and presenting three papers at this year’s EphMRA Annual Conference in Warsaw, Poland 25-27 June.

News Patients, Living With

Research Partnership publishes new patient Living with Non-alcoholic Steatohepatitis (NASH) EU report

This report of a study conducted amongst 275 adults with NASH / NAFLD in France, Germany, Italy, Spain and UK is available to purchase.

Events Intellus, Conference

Intellus Worldwide Summit 2019 round up

We exhibited at and attended the Intellus Worldwide Summit 2019 in Philadelphia, USA from 19th-21st May.

News Patients, Living With

Research Partnership publishes new patient Living with Atopic Dermatitis (EU) 2019 report

This patient report conducted amongst 403 adults living with the disease and 141 caregivers of children with AD in 5 EU is available to purchase.

News Market Research

London employees enjoy annual summer day out

Our employees enjoy an energetic 2019 summer day out!

Article Emerging Markets, Market Access

China in the fast lane: Access opportunities for novel therapies in the world's hottest emerging market

Brett Gardiner discusses access opportunities for novel therapies in the world’s hottest emerging market.

Article Therapy Watch

Hyperlipidemia: Are the PCSK9 inhibitors bouncing back?

This article, published by Pharma Times May 2019, considers the current landscape for PCSK9 inhibitors and whether there is a brighter future on the horizon for this class of drugs.

Awards EphMRA

Research Partnership and Janssen awarded runner-up in the EphMRA MR Excellence Awards

An entry submitted by Janssen and Research Partnership for the 2019 EphMRA MR Excellence Awards awarded runner-up in the ‘Business Impact through Innovation’ category.

Case study Nutrition, Storytelling

How Paediatricians and GPs revealed key insights to help develop a science story for a child nutritional supplement

Our client wanted to define the patient target, frame the challenge of growth delays to be an effective call to action, articulate objectives for the product and the best way to express its value proposition.

Infographic Asia, Emerging Markets

Experience conducting research in South East Asia

Our emerging markets team has considerable expertise conducting research in South East Asia, with our Asia headquarters located in Singapore, we can support your market research needs.

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Webcast China, Emerging Markets

Live from Singapore: China in the Fast Lane - How to play and win in the world's hottest emerging market

We explore China’s evolving healthcare environment and highlight the key changes affecting pharma.

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Webcast UX, Digital

Usability and UX: You’ve been asked to test… what next?

UX experts explain how to execute a successful UX project, so that it delivers the insights you need to optimise your digital assets.

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Article Emerging Markets, WhatsApp

WhatsApp in emerging markets. What does it mean for market research?

In this article, Rachel Howard explores whether WhatsApp can be used as a successful market research tool in Latin America.

Events Intellus, Conference

Intellus Worldwide Summit 2019

Visit us at the Intellus Worldwide Summit 2019 in Philadelphia, USA from 19th-21st May.

Events Pricing, Market Access

World Pharma Pricing and Market Access Congress 2019

Last month, Directors Brett Gardiner and Rachel Howard attended the World Pharma Pricing and Market Access Congress in Amsterdam.

Article Allergy

The future of food allergy? The emergence of targeted allergy treatments

Rachel Arthurs explores how public exposure to the complications of food allergy has affected attitudes toward treatment.

Article Vaccines

World Immunisation Week: Combating the rise of the anti-vaccination movement

Harrison Gaiger explores the rise of the anti-vaccination movement to understand what it has meant for global health, and outlines some of the initiatives that are aiming to combat vaccination hesitancy.

News Patients, Living With

Research Partnership launches new patient Living with Rheumatoid Arthritis (EU & Japan) 2019 report

This report, based on research with 390 patients diagnosed with RA in the 5 EU markets and 55 patients in Japan, is available to purchase.

Events Quant, Conference

Data Analytics & Insight Conference 2019

Last month Analytics Director Misti Paul attended the Data Analytics & Insight Conference in London.

News Patients, Living With

Research Partnership publishes new patient Living with Rheumatoid Arthritis (EU, Japan & Canada) 2019 reports

This report is based on a study with 431 RA patients in 5 EU, 56 patients in Japan and 112 patients in Canada and is available to purchase.

News Market Research

New appointments in our UK, Lyon and US offices

Boon Yap joins Market Access UK, Megan Armano joins as Senior Research Executive, US Philadelphia, Berengere Pate joins as Research Manager, Lyon office.

News Market Research

Research Partnership continues to rank as one of the industry's fastest growing healthcare market research specialists

MRS League Tables ranks Research Partnership 13th in the top 20 fastest-growing agencies in the UK.

Case study Emerging Markets, Patient Journey

How we helped our client to understand the opportunities across Asia and other emerging markets using interactive outputs

Our client wanted to understand the diabetic patient journey in order to assess the opportunities to expand HCP knowledge on the importance of lipid lowering for type 2 diabetes patients.

Webcast China, Emerging Markets

China in the Fast Lane: How to play and win in the world's hottest emerging market

China’s evolving healthcare environment and how to build the market understanding required to launch a brand effectively in this exciting region.

Events PMRC, Conference

PMRC New Jersey round up 2019

Earlier this month, Director, Head of New York office, Liza Pliss and Associate Director, Emily Hoffman attended the Pharmaceutical Market Research Conference in Newark, New Jersey.

Article Emerging Markets

Addressing women's health in emerging markets

Friday 8th March 2019 marks International Women's Day, a global day of action aimed at accelerating gender equality and improving women's health. Asia-Pacific Director Pei Li Teh reflects on why this is such an important issue in emerging markets.

Case study Rare diseases

How we used a hybrid qual-quant methodology to assess the market opportunity for a new rare disease treatment

Our client's objective was to successfully launch their product in order to provide clinically meaningful benefits to patients and contribute to the overall growth of their business.

Webcast Therapy Watch, Living With

Navigating new frontiers: Ways to find space in the future RA market

Emerging trends in the RA market, and how companies can best position themselves for future success.

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Case study Conference research, Mobile

How we helped track and evaluate conference performance over time across multiple international events

Our client was developing a portfolio for the treatment of a chronic neurodegenerative disease and planned to have a significant presence at key neuroscience conferences over the coming year.

Infographic Vaccines, Emerging Markets

Vaccines: Our experience and expertise

This infographic outlines the market opportunity as well as our experience and expertise in the area of vaccines.

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Infographic Autoimmunue, Therapy Watch

Psoriasis market snapshot

Our PsO market snapshot offers an introduction to the real world patient data collected by our Therapy Watch PsO study.

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Infographic Autoimmunue, Therapy Watch

Rheumatology Market Snapshot

Our RA market snapshot offers an introduction to the real world patient data collected by our Therapy Watch RA study.

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Webcast Facial analysis, Innovation

Poker face revealed: Using facial analysis to uncover deeper levels of emotional insight

Innovation in #MRX: How we've been using facial analysis to delve further into respondents' reactions to healthcare.

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White paper HIV, Therapy Watch

Are dual HRVs the new frontier in a maturing HIV market?

In this white paper we discuss continuing improvements in HIV therapies and the evolution of single-tablet regimens (STRs) over time.

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News Patients, Living With

Research Partnership launches new patient Living with Ankylosing Spondylitis EU and US 2019 report

This report, based on research with 365 patients diagnosed with AS/nr-AxSpA in the 5 EU markets and 135 patients in the US, is available to purchase.

Article Aesthetics, Emerging Markets

Beauty Boom: What’s driving the aesthetics growth in emerging markets?

Helen Ansell explores why aesthetics is one of the most lucrative areas for the pharmaceutical and healthcare industries in emerging markets

Blog Conference research, Mobile

Top tips for conducting effective conference research

John Branston lists his top ten recommendations for conducting effective conference research.

Guide Market Research, Emerging Markets

How to conduct pharma market research in emerging markets

Using our combined knowledge and years of experience of working in these territories, our emerging markets experts have produced this essential desktop guide.

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Video Market Research

Preparing for lift-off!

Research Partnership has a new space in the research and consulting universe. Find out more in our 90-second animation.

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Events PMRC, Conference

PMRC Basel 2018 round up

Earlier this month Director Paula Coyle and Associate Director An-hwa Lee attended the European Pharmaceutical Market Research Conference in Basel, Switzerland.

News Patients, Living With

Research Partnership has published a new patient Living with Diabetes (LATAM) 2018 report

This report, based on research with 116 patients diagnosed with type 2 diabetes in Brazil and 105 patients in Mexico, is available to purchase.

Article Virtual reality, AR

Can virtual reality revolutionise the way we conduct healthcare market research?

In the final installment exploring immersive technologies, Harrison Gaiger looks at how technological advances in VR/AR are offering new opportunities

Article Latin America, Emerging Markets

Donde estoy, onde estou, où suis-je, where am I?

In this article Paul Reed defines the regions of Latin America and the Caribbean

Blog Behavioural science

Could you nudge your brand to success using behavioural economic theory?

Director Anthony Greenwood discusses what ‘nudging’ means for market research and the role it could play in marketing pharma and med-tech brands.

Case study Behavioural science, Patients

How we used behavioural economic theory to reveal fresh insights into patient compliance

Our client currently has a product for a chronic rare disease which has seen an initial successful uptake. HCPs appear to support the product and are actively prescribing it to suitable patients.

Webcast Oncology, APAC

Oncology in APAC - Evaluating the opportunity for novel therapies

New therapies in oncology in APAC and answers to critical business questions which pharmaceutical marketers will need to address

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Webcast UX, Digital

Optimise your digital assets with UX research

UX experts explain the importance of conducting user experience research and show you how to execute a successful research programme.

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Events PMRC, Conference

PMRC Basel 2018

We are delighted to be attending this year’s Pharma Market Research Conference in Basel, Switzerland in October.

News Quant, Market Research

Research Partnership welcomes Misti Paul as Analytics Director

Misti has over 16 years' experience in statistical modelling and market research.

Article Virtual reality, AR

A common reality: How augmented reality is transforming the future of pharmaceutical marketing

Second installment exploring virtual and augmented reality, Harrison Gaiger explores the ways in which AR is transforming the future of pharma marketing

Article Emerging Markets, Segmentation

Comparing apples and oranges: Is a global segmentation transferable?

In this article, Marc Yates explores what clients need to consider when conducting primary market research in emerging markets

Case study Market Access, Emerging Markets

How we facilitated mock negotiations with payers to improve the pricing strategy for a new biologic in Latin America

Our client wanted to understand how they should manage payer objections within the value proposition, clinical evidence and economic value of the product.

Case study Market Access, Autoimmunue

How we assessed payer perceptions of a new therapy for Atopic Dermatitis in emerging markets

Our client was developing a product for use in Atopic Dermatitis (AD); and wanted to understand how best to position this product in order to optimise pricing and market access.

Guide Market Research, Emerging Markets

How to conduct research for scientific publication

Based on our expertise and experience of conducting market research for scientific publication in both developed and emerging markets across a wide range of therapy areas, we have put together a guide on how to establish medical credibility with your research.

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Infographic HIV, Therapy Watch

HIV market snapshot

HIV infographic, taken from data collected from syndicated tracking study Therapy Watch.

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Article Emerging Markets, Consultancy

Navigating unchartered territory

Pei Li Teh provides key things to consider when conducting effective market research in emerging markets

Article Virtual reality, AR

Game changer? The role of virtual reality in healthcare

Harrison Gaiger outlines the medical applications of VR and how pharma can leverage this technology in the future

Article Therapy Watch, Rheumatoid Arthritis

JAK inhibitors gaining traction for rheumatoid arthritis in EU5

Head of Therapy Watch, Helen Parifitt, discusses the new class of JAK inhibitor therapies in the EU market for rheumatoid arthritis (RA)

Video UX, Digital

Best practice for conducting UX research

User Experience and Usability testing is essential for optimising the value of digital assets such as websites, apps, and other digital tools.

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Events EphMRA, Conference

EphMRA Annual Conference 2018 round up

Last month, EU Directors Angela Duffy, Richard Head and Dan coffin attended the EphMRA annual conference in Basel.

Article Emerging Markets, Willingness to pay

Patients’willingness to pay

Pei Li Teh explores what to consider when developing an appropriate pricing strategy in self-pay markets

Case study Autoimmunue, Rare diseases

How we evaluated the potential for an existing AI product to treat a rare disease

Our client wished to explore the opportunities for using their drug to treat another more low-prevalence orphan disease where there is no current targeted treatment available.

Case study MedTech, Devices

How we unlocked hidden insights using a visual roadmap to simulate the OR experience

Our client challenged us to find a way to bring more precision into the discussion, and to ensure that all the procedural steps were mapped.

Case study Devices, MedTech

How we supported the integration of a new specialty pharmacy product into physician office

Our client was launching a novel device and needed to understand the potential drivers and barriers to practice integration.

Case study Conference research, Mobile

How conference research was used to gauge reactions to new clinical data

Our client had recently conducted a series of clinical trials with its breakthrough cardiovascular product, resulting in outcomes data which had the potential to give it a more competitive edge and successfully differentiate it against their closest competitor.

Case study Rare diseases, Emerging Markets

How we assessed the opportunity for a rare disease product in emerging markets

Our client had a product indicated for a rare Haematology disease. Whilst this product was successfully launched in over 40 countries globally, it had a limited presence in many emerging markets.

Infographic Rare diseases

Rare diseases and orphan drugs: Our experience and expertise

Market opportunity as well as our exerience and expertise in the growing area of rare diseases and orphan drugs.

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Article Living With, Psoriasis

Scratching the surface: unmet needs in psoriasis

Director Mariel Metcalfe shares some key findings from a recent Living with psoriasis study conducted in Europe, which is now available to purchase

Article Emerging Markets, Vaccines

Shift to preventative healthcare

Across emerging markets we are seeing a shift towards prevention in healthcare policy, as governments seek to contain spiraling treatment costs

Blog Conference research, Mobile

Conference Live for ongoing congress performance measurement

Director John Branston discusses the benefits of a mobile approach for evaluating medical conferences year-on-year.

Case study MedTech, Devices

How research with Med-Surge nurses drove the development of a new nurse call system

Our client needed to understand drivers and barriers for a new nurse call system in hospitals that were using a specific competitor.

Case study MedTech

How interactive workshops supported the development of an automated compounding system

Our client was developing a new to market automated compounding system for the TPN market. Research was required to assess what customers needed vs. what they desired.

Events APAC, Conference

Eyeforpharma Real World Evidence Conference 2018 round up

Earlier this month, APAC Director Pei Li Teh attended Asia’s 11th Eyeforpharma conference in Tokyo, Japan with a focus on Real World Evidence (RWE).

Events EphMRA, Conference

EphMRA Annual Conference 2018

We are delighted to be presenting, exhibiting and sponsoring the EphMRA Annual Conference in Basel, from 26-28 June.

Events Intellus, Conference

Intellus Worldwide Summit 2018 round up

Earlier this month, US President Harriet Kozak and Emerging Markets Director Rachel Howard attended the inaugural Intellus Worldwide Summit in Philadelphia.

News Market Research

Research Partnership welcomes four project management apprentices

Project Management Apprentices appointed for 2-year scheme in a collaboration with West London College.

Article Emerging Markets, Patient centricity

Connected Patients - Adopting a patient-centric approach in emerging markets

The concept of patient centricity is being widely adopted by the healthcare industry – which is now critical to future success

Awards BHBIA

Janssen & Research Partnership win prestigious BHBIA Best Business Impact award

Janssen and Research Partnership win the 2018 BOBI (Best of Business Intelligence) Award in the Best Business Impact category at the BHBIA annual conference for our collaborative market research and consultancy work.

Case study APAC, Oncology

How published research underpinned a cancer therapy awareness campaign

Our client markets a product for Oral Mucositis (OM) - a side effect of cancer treatment - and wanted to better understand the disease and treatment challenges faced by both patients and physicians across Asia.

Case study Oncology, Quant

How we helped our client reverse it's fortunes with a colourful segmentation

Our client wanted to develop a mindset-centered customer segmentation to support the launch of a product in the treatment of CLL and MCL within their haematology franchise.

Webcast Oncology, Market Access

Combination therapies in oncology: The benefits of integrated insights

Anthony Greenwood, Chris Gaj and Brett Gardiner present this webcast about combination therapies in oncology.

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Webcast Brand tracking, Quant

APAC: Full speed ahead - Unlock the full potential of your brand tracking

Our experts reveal how you can unlock the full potential of your brand tracking programmes.

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Events ESOMAR, APAC

ESOMAR Asia Pacific 2018

Research Partnership is delighted to be attending the ESOMAR conference in Bangkok 13-15 May. The theme of this years’ conference is DRIVE: Data Research Insights Vision Excellence.

Events Intellus, Conference

Intellus Worldwide Summit 2018

We are delighted to be presenting and exhibiting at the Intellus Worldwide Summit in Philadelphia, USA from 6th-8th May.

Article Emerging Markets, Mental health

Mental healthcare in the MENA region

In our final installment of articles exploring mental health in emerging markets, we take an in-depth look at the situation in the MENA region

Case study HIV, Global health

How buyer insights supported the development of an effective market strategy

Our client was developing a new product for HIV and needed to understand buyer willingness to pay in the emerging markets of South Africa, Kenya, and India.

Case study Oncology, Quant

How a hybrid approach delivered fast insights to feed into an oncology product’s adoption strategy

Our client wanted to quantify how ovarian cancer patients are managed prior to product launch, but also needed to understand why patients do or do not receive key diagnostic tests or therapies. Time constraints limited the ability for a full qualitative phase.

Case study MedTech, Devices

How research supported the design of a support console to drive new product uptake

Our client wanted to discover physicians’ suggestions for the current prototype console and the potential barriers and drivers that may affect uptake, prior to initiating full development of the system.

Case study Oncology, Quant

How scenario testing helped assess demand for a brand launch in the fragmented NSCLC market

Our client was developing a new drug aimed at first line NSCLC patients. Ahead of its launch they wanted to assess likely uptake in an already fragmented market space led by established 1st generation tyrosine kinase inhibitors (TKIs).

Webcast Brand tracking, Quant

Full speed ahead: Unlock the full potential of your brand tracking

Our experts reveal how you can unlock the full potential of your brand tracking programmes.

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Events PMRC, Conference

PMRC New Jersey 2018 round up

Find out what Directors Tom Nolte and Melinda Shorr got up to at PMRC in New Jersey at the beginning of this year.

Article Emerging Markets, Mental health

Good intentions, bad habits: Reforming mental healthcare in Latin America and the Caribbean

In the second of a series of articles exploring mental health in emerging markets we take an in-depth look at the situation in Latam and the Caribbean

Article Living With, Atopic Dermatitis

Atopic Dermatitis - Going Beyond the Pill

Head of “Living With”, Mariel Metcalfe, discusses the nature of atopic dermatitis, and some key findings from recent studies.

Awards BOBI

Research Partnership and Janssen are 2017-18 BOBI Awards finalists

An entry submitted by Research Partnership with Janssen has been selected as a finalist in the Best Business Impact category at the 2018 BOBI Awards.

Case study Diabetes, Devices

How we evaluated the patient value for a new insulin pen

Our client markets a range of pen devices to deliver insulin to diabetes patients. They had developed a new feature for one of their current devices and wished to evaluate the utility of this feature to help understand if further refinement and development was required.

Case study Devices

How user-led design thinking was applied in the ER setting to improve patient care

Our client needed to identify key delivery-device attributes for an antibiotic topical treatment.

Webcast Nutrition, Emerging Markets

Rich in potential: Exploring the opportunity for nutritionals in emerging markets

Paul Reed and Kira Pillai explore the nutritionals sector in some of the world’s fastest growing markets.

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Webcast Portfolio analysis

Portfolio analysis: Making Go/No-Go decisions to optimise the portfolio

Our experts discuss how market research insights allow you to make confident go/no-go decisions in portfolio planning.

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Events PMRC, Conference

PMRC New Jersey 2018

We are delighted to be presenting and exhibiting at PMRC, 14-15 February in Newark, NJ.

Article Emerging Markets, Healthcare

New opportunities in emerging markets

In this article by Rachel Hard, published in Pharma Exec, she discusses the huge number of new opportunities for pharma companies in the emerging markets

Article Emerging Markets, Mental health

Out of the shadows: Mental health in the Asia Pacific region

In the first of a series of articles exploring mental health in emerging markets we take an in-depth look at the situation in Asia

Blog Quant

A researcher’s guide to Key Driver Analysis

Research Manager Kayleigh Simpson explores how Key Driver Analysis can be used to answer key business questions.

Webcast Portfolio analysis, Brand tracking

Portfolio analysis in tracking

This webcast provides clarity when maximizing resources within a category-specific portfolio.

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Article USA

Medical Marijuana: A Challenge to Traditional Pain Relief?

In this article, we discuss the medical use of marijuana for a broad range of conditions expanding rapidly in the US, as legalization gathers pace and investors flock to a booming market.

Article Living With

Living with NASH: An Unexpected Diagnosis

Head of “Living With”, Mariel Metcalfe, discusses the nature of NASH, and some key findings from recent studies.

Blog Innovation

Emotional Recognition using Facial Analysis

Director Richard Head outlines how we used facial analysis to understand physicians’ response to communications materials designed for a disease awareness campaign.

Case study Facial analysis

How facial analysis was used to evaluate the emotional impact of a disease promotion campaign

Our client had developed a visual and emotion-invoking, online disease awareness campaign aimed at challenging physicians’ current perceptions of treatment. They wished to understand physicians’ reactions to the campaign (rational and emotional).

White paper Patients, Pharma

Patient Centricity: Reality or Rhetoric?

In this white paper we look at strategies the pharmaceutical industry has implemented to be more patient centric.

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Events PMRC, Conference

PMRC Düsseldorf 2017

PMRC EU, Düsseldorf 2017: We were delighted to exhibit and present a paper at the Pharmaceutical Market Research Conference in Dusseldorf, Germany.

Article Emerging Markets

Innovation, sustainability and prosperity: Japan’s healthcare vision for the future

Callum McCulloch and Marc Yates explore Japan's healthcare system for the future and how the government plan to realize its vision.

Article Emerging Markets

MINT: opportunities in ‘frontier’ markets?

Rachel Howard discusses the opportunities in the markets of Mexico, Indonesia, Nigeria and Turkey. These are the countries poised for strong economic growth, like the emerging markets of BRIC (Brazil, Russia, India and China) before them.

Blog Data visualisation

The value of design thinking: Incorporating creative and graphic design into pharma market research

How do we keep research design fresh and interesting? How do we ensure that we’re inspiring our respondents to give us enlightening new insights, and encourage new ways of thinking? This blog explores.

Infographic Segmentation, Quant

Tools to action your segmentation

The real value of segmentation research lies in the rollout and execution. We emply a range of tools to ensure this phase is a success.

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Webcast Emerging Markets

Going for growth - Maximising your return on insights in Emerging Markets

Critical success factors to ensure actionable primary research in emerging markets.

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Webcast Portfolio analysis, Quant

Portfolio analysis - Choosing your communication strategy

This webcast provides clarity when maximizing resources within a category-specific portfolio.

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Article Emerging Markets

Ageing Asia: What does the future hold?

Marc Yates discusses the changing demographic features in Asia, which are set to have profound repercussions on the continent’s socio-economic and healthcare set-up in the coming decades.

Case study Oncology, Qual

How brainstorming exercises enhanced a segmentation validation study

Our client had an oncology product in development for the treatment of prostate cancer, they wanted to conduct research to inform future planning, list development, advisory board creation, and initial communications platforms.

Case study Quant, MedTech

How conjoint was used to determine the optimum features for a BGM device

Our client wanted to determine the optimal new blood glucose monitoring device – one that would best retain their current customers and also attract new ones. They also wanted to be able to rationalise the strengths of their existing portfolio against their competitors.

Article Emerging Markets

Navigating South Korea’s Healthcare Paradox

In this article we look at South Korea’s healthcare outlook in more detail, and ask why the country lies at the extremes of two conflicting global health indicators – longest life expectancy and highest suicide rates.

Article Global

Quirk's Faces of Marketing Research

Research Partnership celebrated 20 years in business this year with expansion across the U.S., opening new offices in San Francisco and New York. We shine a light on four of our key faces of research.

Blog Qual, Quant

Blending qual and quant – the benefits of a hybrid approach

Phil Rosenberg discusses the best approaches for obtaining qualitative insights with quantitative precision.

Case study Segmentation, Quant

How statistical analysis revealed the most effective segmentation solution for an established product in multiple indications

Our client has an established product for multiple indications. They wanted to create a HCP segmentation typing tool which could be implemented in-field to help classify physicians across two different therapeutic areas.

Video Demand assessment, Quant

Demand assessment research

The various techniques and when in a product's stage of development a demand assessment study should be conducted.

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Webcast Online communities, Quant

Capturing the “moments-of-truth” using online communities and bulletin boards

Online communities and bulletin boards can be excellent methods of capturing truer, deeper insights.

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Article Global

In the news: What will the UK’s recent general election result and ongoing Brexit negotiations mean for DfID funding for global health?

We investigate what the ongoing Brexit negotiations mean for DfID funding for global health

Article Living With

Living with Lupus: Breaking the Silence

Head of “Living With”, Mariel Metcalfe, discusses the symptoms of Lupus, and some key findings from recent studies.

Case study Qual, HCV

How wargaming was used to understand the likely future HCV landscape and give strategies for brand success

Our client wanted to conduct research in order to feed into strategy development for their product and find out what would physicians think of the new entrants and how could this be leveraged to ensure a successful launch.

Infographic Emerging Markets

Men vs women in emerging markets

This interactive infographic compares male vs female health characteristics in the BRIC emerging markets.

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Video Qual, Quant

Taking a hybrid qualitative-quantitative approach to research

Ways to achieve qualitative insights with quantitative precision and the benefits of a hybrid approach.

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Webcast Women's health, Emerging Markets

Exploring the opportunity for women's health in emerging markets

Watch this webcast in which we explore the opportunity for women’s health in emerging markets.

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White paper Gene therapy

Will gene therapies finally be commercially viable to pharma?

In this white paper we explore the science behind the idea of gene therapy and takes a look at some of the core challenges medical researchers face.

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Events EphMRA, Conference

EphMRA Annual Conference 2017 round-up

We were delighted to present, exhibit and sponsor this year’s EphMRA Annual Conference in Amsterdam, Netherlands.

Events PMRC, Conference

PMRC San Francisco 2017

We were delighted to exhibit and present a paper at the Pharmaceutical Market Research Conference 13-14 June in Bay Area close to our new office in San Francisco.

Events APAC, Conference

Pharma CI Asia Conference & Exhibition 2017

Research Partnership is delighted to be attending the Pharma CI Asia Conference and Exhibition in Singapore 13-14 July.

Article Emerging Markets, Nutrition

Nutrition Market in Brazil: Growth Against the Odds

In this article, we discuss the economic change and rising health consciousness which have lit a fuse under the Brazilian nutrition market.

Awards EphMRA

Director Richard Head is joint winner of the 2017 EphMRA President's Award

Research Partnership’s Richard Head is made joint winner of the 2017 EphMRA President's Award for his contribution to pharmaceutical market research.

Events EphMRA, Conference

EphMRA Annual Conference 2017

We are delighted to be presenting, exhibiting and sponsoring the EphMRA Annual Conference in Amsterdam, on 20-22 June.

Events EULAR, Autoimmunue

EULAR Annual European Congress of Rheumatology 2017

We are delighted to be attending and presenting at this year’s EULAR Annual European Congress of Rheumatology in June.

Case study Behavioural science

How gamification and advanced analytics gave big pharma the insights to optimise their global corporate image

Our client’s senior management wanted to assess its company’s image amongst their key HCP stakeholders. The client wanted to measure familiarity and perceptions of the company versus its competitors, particularly in light of recent corporate announcements.

Blog Digital, Pharma

What to consider when running an online research community?

Senior Research Executive Zoe Walton shares her tips for conducting online community research.

Video Qual, Quant

Taking an integrated approach to research

Director Melinda Shorr and Associate Director Steven Helm discuss the benefits of integrated research techniques.

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Events China, Conference

Pharma China Annual Forum 2017

We are delighted to be presenting a paper at the Pharma China Annual Forum on 14th April 2017 in Shanghai, China.

Article Biologics

What next for the treatment of Psoriasis in Europe?

We investigate the changing market dynamics in Psoriasis in Europe.

Article Living With

A safe place to talk about Crohn’s

Head of “Living With”, Mariel Metcalfe, discusses the nature of Crohn's, and some key findings from recent studies.

Article Market Research

Deep Dive: Using market research to facilitate patient centricity

In this article, we look at the factors that have come together in recent years to drive a transformation within pharmaceutical companies from being product-led to patient-centric.

Case study MS, Devices

How in-depth insights were used to develop an effective product development strategy for an implantable device technology in MS

Our client wanted to find out how best to develop an implantable delivery device with add-on services in the Multiple Sclerosis market.

Video Storytelling, Data visualisation

The Art of Storytelling using Data Visualisation

This animation outlines how we use the art of storytelling using data visualisation techniques to bring to life the key insights from market research findings.

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Video Brand tracking, Quant

Brand tracking research

An outline of some key challenges of conducting a successful tracking study and how to overcome them.

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Article Global health

Cools heads in a crisis? Global health pandemics

Understanding the role pharmaceutical companies can play in fighting today’s global health pandemics

Article Emerging Markets

Making sense of Nutraceuticals in China

The Chinese nutraceuticals market remains some way from realizing its true potential.

Video Women's health, Emerging Markets

Women's health in emerging markets

Why market research is useful for understanding behaviours and attitudes to different women’s health issues in emerging markets.

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Events EphMRA, Conference

EphMRA London One Day Meeting 2017

We are delighted to be attending and presenting a paper at the EphMRA one day meeting on Tuesday 21st February, in London.

Events PMRC, Conference

PMRC New Jersey 2017

We were delighted to exhibit and present a paper at the Pharmaceutical Market Research Conference (PMRC) 2017 in Parsippany, NJ.

Article Therapy Watch

Access and elimination: the future of DAAs in Hepatitis C

Associate Director, Conor O’Kane, analyses data collected by Therapy Watch HCV, an online study of patient record forms collected each quarter from 335 physicians across nine European markets and Canada.

Article Emerging Markets

Nutraceuticals in India: A Challenging Opportunity

As growth begins to plateau in more established territories, attention is turning to emerging markets with a fast-expanding middle class.

Case study Autoimmunue, Qual

How qualitative insights were used to help shift perceptions of the use of probiotics in IBS Management

Our client wanted to uncover potential leverage points to build a strong storyline and communication strategy for their product, which would encourage healthcare professionals to recommend its use to their patients.

Blog Emerging Markets

A bitter pill? The ideal route of admin isn’t clear cut in the global marketplace

Director Rachel Howard explores the cultural differences in attitudes towards various routes of administration.

Infographic Brand tracking, Quant

Keeping tracking on track

Our latest infographic outlines Research Partnership’s best practice approach to tracking studies.

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Events Dermatology, Conference

ACR Conference 2016

We are delighted to have been chosen to present two posters at this year’s ACR conference in Washington on November 11-16.

Blog Digital

Telehealth research - The remote exchange of data between patients and their clinician

Technology is helping patients become more engaged in managing their own health and manufacturers are keen to leverage these new opportunities in order to improve delivery of care.

Case study Qual, Market Access

How qualitative research was used with payers in low and middle income countries for an Acute Heart Failure (AHF) drug

Our client wanted to understand in detail the usage decision drivers, triggers and processes for a high-cost innovative Acute Heart Failure (AHF) drug used in the acute emergency setting in low and middle income countries where patients self-pay for healthcare.

Case study Patient Journey

How an understanding of the patient journey and addiction treatment pathways helped support brand uptake

Our client wanted to know more about addiction treatment pathways and the issues that this large proportion of their customers and potential HCP treaters were facing.

Case study Vaccines, Global health

How market research data was used as a PR tool to help advocate for the healthcare benefits of vaccination

Our client wanted to understand why uptake of HPV vaccination in the Asia-Pacific region was limited. In order to help increase uptake, they wanted to publish the market research findings in journals to inform the public and medical community of the benefits of HPV vaccination.

Webcast Oncology, Market Research

Immuno-oncology's evolution webcast

Oncology experts explore the key features of the immuno-oncology market and implications for market researchers.

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Events PMRC, Conference

PMRC Berlin 2016 round up

On 20 – 21 October 2016, Research Partnership attended and exhibited at the Pharma Market Research Conference in Berlin, Germany.

Blog Innovation

The Internet of Things - Evolution from man to machine

Ben Hope asks, what will a world where man is interconnected with their machines look like, and how will this impact the healthcare industry?

Events PMRC, Conference

PMRC Berlin 2016

We are delighted to be attending this year’s Pharma Market Research Conference in Berlin, Germany.

Case study Brand tracking, Quant

How KPIs for a newly launched brand were effectively tracked in 25 global markets

Our client needed to conduct global tracking research to understand knowledge, perceptions, awareness and recall around their product and the quality of sales rep visits.

Webcast Emerging Markets, Patients

Understanding Patient Willingness to Pay in Emerging Markets

In this webcast we explore the key features of self-pay markets and outline the critical success factors for determining how pharmaceutical, consumer health products and medical devices should be priced.

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Blog Alzheimer's

Developments in the treatment of Alzheimer’s

Senior Research Executive Beth Clark explores the developments in treatments for Alzheimer’s disease.

Case study Storytelling, Data visualisation

How we used a journey to the future to shape the salesforce strategy

Our client was developing a portfolio of innovative treatments and was in the process of recruiting a sales force to support the promotion of this portfolio. They wanted to understand the evolving customer expectations from their sales force within this dynamic environment.

Case study Autoimmunue, Quant

How demand assessment techniques were used to evaluate the market landscape and product opportunity

Our client needed to understand more about the US and German market landscape in moderate-severe atopic dermatitis and how these advanced treatments might fit into the treatment algorithim when they are launched.

Infographic Oncology

Immuno-oncology: The market opportunity for PD-1/PD-L1s

Immuno-oncology is the new frontier in cancer treatment. This infographic is a snapshot of the PD-1/PD-L1 market.

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Infographic LATAM, Emerging Markets

Interactive infographic: LATAM

An overview of the six most-commonly researched, largest pharma markets in Latin America.

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Blog Pharma

The cost of counterfeits

This blog looks at counterfeit drugs and the impact on pharma.

Case study Vaccines, Global health

How we helped our client determine the global private market opportunity for a travel vaccine

Our client wanted to determine which markets had the highest potential to purchase the vaccine in the private market, based on volume of travellers to appropriate regions and nature of travel.

Infographic Conference, Digital

Conference Live infographic

Conference Live gives you real-time insights, utilising the multimedia functionality of the smartphone in an innovative mobile app methodology.

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Video Emerging Markets, Patients

Self-pay and Emerging Markets

Opportunities and challenges for pharma in self-pay markets and outlines what these mean for healthcare market research.

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Events EphMRA, Conference

EphMRA Annual Conference 2016 round-up

We were delighted to sponsor, attend and present at this year’s EphMRA Annual Conference in Frankfurt, Germany on 21 - 23 June.

Events APAC, Conference

Pharma CI Asia Conference & Exhibition 2016

Research Partnership is delighted to be attending the Pharma CI Asia Conference and Exhibition in Hong Kong next week.

Guide Patient Journey

How to understand the patient journey

Based on our expertise and experience of conducting patient journey research in both developed and emerging markets across a wide range of therapy areas, we have put together a best practice guide based on our multi-stakeholder approach.

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Webcast Patients, Emerging Markets

Understanding the Chronic Disease Patient Journey in Emerging Markets

Join market research consultants in which they explore the chronic disease patient journey in emerging markets.

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Events EphMRA, Conference

EphMRA Annual Conference 2016

We are delighted to be attending and sponsoring this year’s EphMRA Annual Conference in Frankfurt, Germany on 21 - 23 June.

Events EULAR, Autoimmunue

EULAR Annual European Congress of Rheumatology 2016

Research Partnership is delighted to be attending the EULAR Annual European Congress of Rheumatology in June.

Video Oncology, Market Research

Immuno-oncology therapies

Opportunities and challenges for new immuno-oncology therapies and outline what these mean for pharma market researchers.

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Events BHBIA, Conference

BHBIA Annual Conference 2016

Research Partnership is delighted to be attending and presenting one of the conference training sessions at the BHBIA Annual 2016 in May

Video Storytelling, Data visualisation

Storytelling in healthcare market research

How the art of storytelling can be applied to healthcare market research and data visualisation tools.

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Events Dermatology, Conference

AAD Conference 2016 round up

We were delighted to present a poster at the 74th annual meeting of the American Academy of Dermatology, earlier this month.

Case study Pricing, Emerging Markets

How understanding patient willingness to pay in emerging markets helped identify the optimum price for a chronic disease brand

Our client wanted to identify the optimum selling price for their chronic disease treatment in emerging markets, based on patient’s willingness to pay for the product out of pocket.

Video Conference research, Mobile

Conducting mobile conference research

How a mobile approach offers a better way of evaluating the impact of your conference presence.

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Guide Market Research, Rare diseases

How to conduct effective pharma market research in rare diseases

Drawing upon our considerable experience of managing both small and large scale studies across a number of different diseases, we have created a guide outlining the key steps required to implement an effective market research programme.

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Events PMRC, Conference

PMRC New Jersey 2016 round up

We were delighted to exhibit and present a paper at the Pharmaceutical Market Research Conference this February in Parsippany, NJ.

Video Therapy Watch, Syndicated research

Syndicated patient record data

Find out how to gain a deeper understanding of your market with Therapy Watch, our syndicated patient research tool.

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Events Dermatology, Conference

ACR Conference 2015

We are delighted to have been chosen to present a poster at this year’s ACR conference in San Francisco on November 6 – 11.

Case study Mobile, COPD

How mobile diaries were used to capture patient-generated insights in COPD

Our client wanted to capture patient-generated insights into issues faced by COPD patient.

Case study Diabetes, Mobile

How a real-world methodology was used to understand the potential for a pre-launched product in type 2 diabetes

Our client wanted to determine unmet needs of current type 2 diabetes patients and identify where the greatest opportunity lay for their new product.

Blog Digital

From chaos to calm: how to make sense of social media

Will Simpsons asks, how can pharma generate useful insights from the endless supply of tweets, blog posts and data that social media generates?

Infographic Autoimmunue, Therapy Watch

Spondyloarthritis snapshot

This infographic provides you with an overview of spondyloarthritis patient profiles and treatment pathways.

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Infographic HCV, LATAM

HCV Latin America patient profile

This infographic uses Therapy Watch patient record data to provide an overview of the HCV LATAM patient profile.

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Infographic Asia, Emerging Markets

North Asia

This healthcare infographic provides an overview of the 5 largest pharma markets in North Asia.

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Case study Patient Journey, Emerging Markets

How insights about living with asthma were used to segment patients and raise awareness across Asia

Our client wished to gain a full understanding of the patient journey for asthma.

Infographic Oncology, Therapy Watch

Prostate Cancer Market Snapshot

Therapy Watch PCa market snapshot which provides you with an overview of the prostate cancer patient.

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Blog HIV

How pharma can help eliminate stigma

Rachel Howard takes a more in-depth look at what stigma means in the context of healthcare and considers the opportunities and challenges for pharma.

Case study Mobile, Cardiovascular

How a mobile methodology elicited a deeper understanding of the key drivers behind physicians’ prescribing decisions

Our client wanted to understand the degree of differentiation between competing products and the rationale behind physicians' treatment selection.

Infographic Emerging Markets

Central and Eastern Europe

This infographic provides an overview of the six most-commonly researched, largest pharma markets in CEE.

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Case study Oncology

How we identified the future treatment landscape to help our client in their therapy area

Our client wished to conduct research in order to identify how the treatment landscape in their therapy area will evolve with the introduction of new targeted therapies.

Blog Oncology

Fighting talk in oncology

Nicola Barclay explores the use of military style language when talking about cancer - the benefits and drawbacks.

Case study Therapy Watch, Brand launch

How we assessed market opportunity for a new product launch

Our client required a quick and effective way of assessing the market opportunity of their recent product launch in order to maximise growth and uptake.

Infographic APAC, Emerging Markets

Infographic: the pharma opportunity in ASEAN

This infographic offers an overview of the six most-commonly researched, largest pharmaceutical markets in ASEAN.

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Case study Vaccines, Emerging Markets

How a multiple stakeholder approach was used to understanding the buying process across global emerging markets

Our client wanted to understand the nuances and complexities of the purchase and usage environment for a new vaccine across a range of disparate emerging markets.

Case study Biosimilars, Autoimmunue

How we helped maximise the uptake of biosimilars in an evolving market

Our client was developing biosimilars of two biologic drugs and wanted to understand the likely market potential for their assets.

Case study Conference research, Oncology

How mobile research was used to measure physician reaction to brand activity at conference

Our client wanted to gain feedback from physicians about how their experience of company performance, exhibition booths and symposia compared to competitors during at conference.

Case study Conference research, MedTech

How we helped strengthen brand perception through real-time insights from ophthalmologists at conference

Our client wished to conduct conference research using a novel mobile methodology to evaluate real-time reactions to their new ophthalmic technology product.

Case study Therapy Watch, HCV

How we achieved early insights into a new drug launch

Our client was able to gain early insights into uptake of their product by subscribing to Therapy Watch HCV.

Case study Biologics

How a holistic view was taken when exploring compliance

Our client wanted to address the issues and barriers surrounding non-compliance with their biologic drug.

Events BHBIA, Conference

BHBIA Annual Conference 2014 round up

Research Partnership Director Richard Head and Janssen Senior Market Research Manager, Stewart West, presented the paper “i Marks the Spot – how an innovative mobile methodology dug up hidden insights into patient compliance”

Case study Qual, Autoimmunue

How we assessed HCP/ Patient communication in a real-life setting

Our client had a new adherence tool to be launched in the Auto-immune market. They wanted to analyse what impact it would have on HCP/ Patient communication in a real-life setting in order to inform their marketing strategy.

Blog Emerging Markets, APAC

Traditional Chinese Medicine

Director Rachel Howard considers the importance of recognising the impact of TCM when conducting pharmaceutical market research in Asia.

Case study Devices, Qual

How we assessed device usability using hand-held video cameras

Our client wanted to gain insight into usability of a range of prototype treatment applicators and understand exactly how patient are holding, using and manipulating the devices.

Case study Cardiovascular

How we used a 360-degree investigation to understand uncontrolled hypertension

Our client wanted to get a deeper understanding of the challenges, barriers, motivators and potential touch points, for both HCPs and patients, of uncontrolled hypertension.

Case study Published research, Emerging Markets

How we shaped behaviour with published research

Our client wished to promote the benefits of its product in Erectile Dysfunction with published research.

Case study Pricing, Devices

How conjoint was used to determine the optimum pricing strategy for a range of surgical products

Our client wanted to understand the value and price that healthcare providers attribute to a range of surgical products and to develop an effective pricing strategy for two new products with a unique mechanism of action.

Case study Segmentation, Quant

How market research data was used to create an actionable segmentation

Our client wanted to maximise brand uptake in the short term for a major pharmaceutical's brand. The challenge was translating market research data into an actionable sales tool.

Case study Detail aid testing, Quant

How TURF analysis was used to create communications with impact

Our client wanted to identify the messages in a detail aid which would have the greatest influence on prescribing decisions and find out which message bundle would appeal to the most physicians.

Case study Quant, Global health

How an enhanced quant approach was used to get a detailed and in-depth understanding of market behaviour

Our client wanted to understand why their brand was suffering low market share, we helped them to find out by using an enhanced quantitative approach.

Case study Nutrition, Emerging Markets

How ethnographics, insights and ideation were used to get a full picture of the nutritional market in China and India

Our client has a leading nutritional product which is very successful in the established markets but they wanted to grow sales and get a complete view of the nutritional market.

Case study Vaccines, Qual

How emotional insights drove the creation of a credible global brand essence for a child’s vaccine

Our client needed to create a credible, global brand position for a child's vaccine and roll out an effective communications campaign in a range of markets.

Case study Conjoint, Quant

How Free Choice Profiling was used to for an OTC product to win more market share

Our client had an OTC product in an already crowded marketplace and wanted to understand how they could win more market share by understanding brand preference and selection.

Case study Mobile, Oncology

How a mobile research approach delivered new insights into physicians’ prescribing decisions

Our client wanted to gain qualitative insights into treatment decisions at the point of prescription, relating to main competitor products in NSCLC.

Case study MedTech, Devices

How a trade-off technique identified unmet needs for surgery equipment

Our client, had identified an area in the operating room where they wished to expand their product range, and wanted to determine if there was sufficient unmet need in this area.

Case study Oncology

How we identified the most appropriate packaging and taste formulations for a suspension chemotherapy

Our client wanted to identify the most appropriate packaging and taste formulations for a suspension chemotherapy.

Blog Charity

Our visit to Forever Angels baby home - An amazing and uplifting experience

Founding directors Mary Jeffery and Mary Assimakopoulos reflect on their visit to the Forever Angels baby home in Tanzania.

Blog Patients

Understanding the patient journey

Associate Director Melinda Shorr discusses what is really important to patients and caregivers as an in-road to successful marketing.

Case study HCV, Quant

How max-diff analysis was used to better understand the key brand drivers in HCV

Our client was looking to launch a product in HCV and needed to develop a deeper understanding of patient beliefs, barriers and triggers to starting treatment.

Case study HIV, Patients

How a four stage market research programme was used to position an HIV drug

Our client needed to understand how best to position an HIV drug that helps advanced stage HIV patients.

Case study Emerging Markets, Quant

How research was used to forecast demand for an immunosuppressant product in development in China

Our client planned to launch a new branded immunosuppressant in China. The study required an in-depth qualitative assessment of the product profile followed by a quantification of likely uptake.

Case study Conference research

How mobile research was used to improve our understanding of compliance

This case study looks at the use of mobile methodologies in order to improve our understanding of compliance.

Article Mobile

Rx insights - Harnessing the strengths of mobile research in pharma

In this article John Branston considers the main advantages of mobile and app-based research techniques in pharmaceutical research.

Awards EphMRA

Research Partnership wins best paper at EphMRA 2012 Annual Conference

Director John Branston and co-presenter Martin Lange of Merck Serono awarded the prestigious Jack Hayhurst Award for Best Paper for "Rx Rationale: Physician Research via an iPhone App".