Amplifying the voice of the patient.
Within our Patient Research Center of Expertise, we actively champion the inclusion of the patient voice across every stage of the product lifecycle – from early development, through to launch and beyond. We believe that patient insights are not just valuable, but essential to driving better outcomes and shaping truly patient-centric solutions.
Patient centricity should be at the heart of every pharmaceutical company’s strategy. Our patient insights allow you to develop clinical trials, therapies and around-the-pill care that have patient needs at the forefront.
We have experts in custom and syndicated patient research, ethnographic and qualitative research, quantitative patient segmentation, social listening with enhanced social insights and 360-degree patient journey research and are well versed in recruiting hard-to-reach patients in all global markets.
Let us unlock key moments of truth to help you improve patients’ healthcare journey from disease awareness to stabilization.
Living With is a series of reports providing a foundational understanding of the patient journey through real-world patient insights. The reports highlight patients’ emotional needs and treatment challenges for a variety of chronic diseases, helping inform patient-centric clinical and marketing strategies.
We offer a full range of ethnographic approaches from in-person to digital, conducted in the home, pharmacy, clinic or hospital setting.
Ellie Forde and Zoe Callaghan, share experience of conducting research with patients with progressive or late-stage conditions and their caregivers.
How we explored the opportunity for an existing auto-immune product to be used in the treatment of another more low-prevalence orphan disease.
The Living With Chronic Illness podcast is designed to give a voice to patients suffering from chronic conditions.
To find out more about our expertise, please contact us.
