We are delighted to announce that Research Partnership’s entry for the MRS Awards 2022 has been selected as a finalist in the ‘Healthcare Research’ category.
The Market Research Society is one of the world's leading authorities for research, insight, marketing science and data analytics and their awards programme celebrates excellence and innovation in the research sector.
Living with head and neck cancer: How digital ethnography was used to capture the individual and shared experiences of cancer
Submitted in partnership with Bristol Myers Squibb, 'Living with head and neck cancer' provided an in-depth understanding of a recently conducted digital ethnography study that sought to understand the quality of life of people living with head and neck cancer, which affects thousands of people across the UK yet does not receive or benefit from the same levels of public awareness or attention as more common cancers. It also explored how the resulting market research findings are being used to drive patient-centred innovation, raise awareness and develop new patient support programmes. The entry was co-authored by Lara Lucchese at Bristol Myers Squibb and Research Partnership’s ethnography specialist, Mandira Kar.
The winners will be announced at the MRS Awards on Monday 5th December, which will be held at Old Billingsgate in London.
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