We were delighted to attend and present a paper at the Tech Observer event in Singapore earlier this month. APAC Director Pei Li Teh, and Research Manager, Colin Tan, attended the event. Pei Li presented the paper ‘Inhale, exhale: How using real world data helped asthma patients breathe easier across Asia’. In her paper she demonstrated how published real world data research provided pharma companies with an in-depth understanding of asthma patients’ across Asia. The data provided the healthcare community with a tool to supply tailored communications supporting different patient types, instead of a ‘one size fits all’ approach. If you would like to be sent a copy of the paper please contact us now. Alternatively, if you would like to discuss the topic in more detail with Pei Li, please contact her directly.
A range of hot topics were presented by Tech Observer, including the pitfalls and purpose of doing gap analysis (systematic literature review) as part of real world data collection and the challenges of analysing healthcare databases to generate real world evidence (RWE). The seminar was capped off with a case study on applying/using real world data in Asia and translating it into RWE, and how RWE can be used to improve patient lives and help pharmaceutical companies gain better engagement with HCPs.
Based on our expertise and experience of conducting market research for scientific publication in both developed and emerging markets across a wide range of therapy areas, we have put together a guide on how to establish medical credibility with your research.
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