Earlier this month Director, Head of NY Office, Liza Pliss and Director, Head of Philadelphia Office, Head of MedTech Division, Sabera Hyderally attended the Pharmaceutical Market Research Conference in Newark, New Jersey.
Liza co-presented ‘Two buzzwords, one stone: mobile and agile’ with Ronald Flandro, Associate Director at Merck. In the presentation, they discussed the topic of agile: what it is, why it is important, and what our interpretation of it is. They also highlighted mobile methodologies as one of the ways we’re bringing the principles of agile into market research.
At the Research Partnership stand, Liza and Sabera had the opportunity to catch up with several clients to discuss innovative qualitative and quantitative approaches with example case studies. They had conversations about our global capabilities and centralised model for execution. A raffle was also held in which attendees could win a Click and Grow Smart Garden – in keeping with our pursuit of innovative technologies!
Liza and Sabera attended a wide range of presentations and identified a number of themes. Speaking about the event, Sabera Hyderally, said “The hot topics at this year’s conference included behavioural economics: how to apply it practically to market research and the use of AI and UX in qualitative research. The conference was a big success and we look forward to attending the next one.”
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