We were delighted to exhibit and present a paper at the Pharmaceutical Market Research Conference this February in Parsippany, NJ. Representing Research Partnership at the event were US President Harriet Kozak and Director Phil Rosenberg. Harriet presented the paper ‘Fighting Talk: The effect of using military style language when talking about cancer’.
In this presentation, delegates heard first-hand accounts from cancer survivors, a leading oncologist and a pharma market research professional about how they feel about the use of language and communication in oncology.
The paper also explores the challenges that manufacturers face with regard to communicating effectively, and determines how market research can support their efforts in ensuring brand messaging speaks directly, and appropriately, to the target audience. contact us today to request a copy of the paper.
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