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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world.
  • Posted by Liza Pliss, Lydia Gau and Paula Coyle
  • October 3, 2018
  • Webinars

Live webinar: Optimise your digital assets with UX research

Live webinar: Optimise your digital assets with UX research

Thursday 25th October 2018 11:00 EDT / 16:00 BST / 17:00 CEST

The healthcare industry is increasingly using digital channels to deliver information and services to its’ customers. But for these to be communicated effectively, in a way that increases brand loyalty, it’s critical that patients, HCPs, and any other stakeholders have a positive user experience. Conducting UX research can help ensure the products or services being delivered through various digital touch points are designed in way that brings real value to the consumer and results in a positive brand experience.

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  • Posted by Pei Li Teh and Nicole Bender Moreira
  • May 23, 2018
  • Webinars

Live from Singapore: Full speed ahead - Unlock the full potential of your brand tracking

Live from Singapore: Full speed ahead - Unlock the full potential of your brand tracking

You know that you need to conduct regular research to track the performance of your brand. But is your brand tracking delivering the insights your stakeholders need?

If you’re setting up a new brand tracker or you’ve already got one but you’re not sure it’s performing at its best, this webcast is for you.
 
 

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  • Posted by Anthony Greenwood, Dr Chris Gaj, Brett Gardiner
  • May 18, 2018
  • Webinars

Combination therapies in oncology: The benefits of integrated insights

Combination therapies in oncology: The benefits of integrated insights

In association with Pharmaceutical Executive

Most experts believe combination therapies to be the future of oncology treatment. But with a number of new compounds approved and hundreds more in development, it’s difficult for many to identify which combinations and in what sequence, will form future treatment paradigms. In addition, the rising costs of newer agents and increased cost pressure creates an environment ripe for payer management.
 

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  • Posted by Vicky McLellan and Dr Morten Andersen
  • March 27, 2018
  • Webinars

Full speed ahead: Unlock the full potential of your brand tracking

Full speed ahead: Unlock the full potential of your brand tracking

You know that you need to conduct regular research to track the performance of your brand. But is your brand tracking delivering the insights your stakeholders need?

If you’re setting up a new brand tracker or you’ve already got one but you’re not sure it’s performing at its best, this webcast is for you.
 
 

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  • Posted by Tom Nolte & Melinda Shorr
  • February 28, 2018
  • Webinars

Portfolio analysis: Making Go/No-Go decisions to optimise the portfolio

Portfolio analysis: Making Go/No-Go decisions to optimise the portfolio

When a pharma company is either considering acquiring a new agent, or developing one in-house, marketers need to understand the impact on the overall portfolio and decide whether to make a go or no-go decision on that asset.
 

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