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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world.
  • Posted by Tom Nolte
  • October 11, 2017
  • Webinars

Live webinar: Portfolio analysis - Choosing your communication strategy

Live webinar: Portfolio analysis - Choosing your communication strategy

Thursday 16th November 2017 11:00 EDT / 16:00 GMT / 17:00 CEST

Portfolio Analysis and Optimization concentrates on determining the impact that multiple assets within therapeutic categories, and the marketing of these assets, has on overall strategy. This is an important tool for pharmaceutical companies in today’s market. As they simultaneously develop multiple products that can cost millions of dollars, portfolio management to improve decision-making can have a significant impact on the bottom line. At its very core, it is about selecting how to allocate resources and marketing efforts across multiple assets.
 
 

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  • Posted by Marc Yates
  • October 3, 2017
  • Webinars

Webcast: Going for growth - Maximising your return on insights in Emerging Markets

Webcast: Going for growth - Maximising your return on insights in Emerging Markets

Healthcare market research in emerging markets is still evolving, so finding the insights you require and then maximising the return on those insights can be challenging. Download this complimentary webcast in which Emerging Markets Directors Marc Yates and Rachel Howard will provide you with the critical success factors to ensure actionable primary research in emerging markets.

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  • Posted by Julie Denny
  • August 31, 2017
  • Webinars

Webcast: Capturing the “moments-of-truth” using online communities and bulletin boards

Webcast: Capturing the “moments-of-truth” using online communities and bulletin boards

Download this complimentary webcast in which market research consultants  market research consultants Jenny Redfearn and Melinda Shorrdemonstrate how, with careful set-up and management, online communities and bulletin boards can be excellent methods of capturing truer, deeper insights.   

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  • Posted by Pei Li Teh
  • July 20, 2017
  • Webinars

Live from Singapore: Exploring the opportunity for women's health in emerging markets

Live from Singapore: Exploring the opportunity for women's health in emerging markets

Download this complimentary webcast in which market research consultants Pei Li Teh and Wan Ling Neo explore the opportunity for women’s health in emerging markets. They will discuss why understanding and improving women’s health in emerging markets can be challenging and how market research can be used to understand behaviours and attitudes to different women’s health issues. Finally they’ll outline what strategies global pharma can develop to support women and overcome these challenges.

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Webcast: Exploring the opportunity for women’s health in emerging markets

Webcast: Exploring the opportunity for women’s health in emerging markets

With women accounting for half of the global population, women’s healthcare is an important market for the pharmaceutical industry. Download this complimentary webcast in which market research consultants Sue Rees and Helen Mace explore they will explore the opportunity for women’s health in emerging markets. They will discuss why understanding and improving women’s health in emerging markets can be challenging and how market research can be used to understand behaviours and attitudes to different women’s health issues. Finally they’ll outline what strategies global pharma can develop to support women and overcome these challenges.

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