20 questions: Round 2
As it's our 20th year anniversary, we invited our employees to play our version of 20 questions - this month "What do you love about your job?"
Taking an integrated approach to research
Director Melinda Shorr and Associate Director Steven Helm discuss the benefits of integrated research techniques.
20 questions: Round 1
As it's our 20th year anniversary, we invited our employees to play our version 20 questions - this month "What's the biggest challenge you've overcome at Research Partnership?"
Brand tracking research
A common challenge for brand tracking is ensuring the research programme stays relevant to the brand’s current environment. In this video Quantitative Research Directors Karen Swords and Vicky McLellan outline this and some other key challenges of conducting a successful tracking study and how to overcome them.
Women's health in emerging markets
Why can understanding and improving women’s health in emerging markets be challenging? What strategies can global pharma develop to support women and overcome these challenges? Associate Director Rachel Howard and Research Manager Helen Mace discuss why market research is useful for understanding behaviours and attitudes to different women’s health issues in emerging markets.