Tools to action your segmentation
Our tools for ensuring a successful segmentation rollout.
For a truly successful segmentation, it is critical that the marketing and sales teams are engaged at key points in the process, and are fully supported in the process of implementation. At Research Partnership we use a range of techniques to ensure that the findings from the research are successfully adopted by all of your key internal stakeholders. We are able to support your implementation with a range of tools and creative outputs that highlight and summarise the key insights, and allow stakeholders to engage with the segments in new and creative ways. Find out more about these tools in our latest infographic.
Men vs women in emerging markets
Our latest interactive infographic compares male vs female health characteristics in the BRIC emerging markets.
While a wide-range range of societal and economic factors influence health outcomes, one of the most significant factors is gender. In addition to overall morbidity and mortality, certain health issues are more commonly associated with one gender. But while biology plays a role, it is predominantly the way in which society structures and shapes men’s and women’s lives that result in health inequalities. Gender norms, roles and expectations vary between cultures, particularly in emerging markets, and affect the way in which health care is accessed. Our latest interactive infographic compares the lives of men vs women in the BRIC emerging markets, and explores how societal factors impact their respective health outcomes.
Keeping tracking on track
Our best practice approach to tracking studies.
Tracking is essential to ensuring a successful brand. But as markets continuously change, it’s imperative that your tracker keeps pace and continues to provide the answers you need throughout the brand’s lifecycle. Our latest infographic outlines Research Partnership’s best practice approach to tracking studies.
Interactive infographic: LATAM
An overview of the six most-commonly researched, largest pharma markets in Latin America
The LATAM region's largest markets of Argentina, Brazil, Chile, Colombia, Mexico and Venezuela, is home to more than 460 million people and is a key global growth region. With pharmaceutical sales of more than $64bn, it is an attractive market for pharma, however it is also one in which each market differs in terms of opportunities and challenges.
Immuno-oncology: The market opportunity for PD-1/PD-L1s
Immuno-oncology is the new frontier in cancer treatment. Using the body’s own immune system to treat cancer, new therapies are producing impressive survival benefits, with reduced side effects. Of these therapies, immune checkpoint inhibitors are showing particular promise. Our latest infographic is a snapshot of the PD-1/PD-L1 market at this time.