Scratching the surface: unmet needs in psoriasis
Psoriasis is a skin condition but its impact goes much further than skin-deep. The late US novelist John Updike, who had psoriasis from the age of six, talked about being ‘At War with my Skin’.
The martial metaphor is no exaggeration. Updike hesitated to use the term ‘disease’ for something “not contagious, painful, or debilitating”. Yet his psoriasis still had “the volatility of a disease, the sense of another presence co-occupying your body and singling you out from the happy herds of healthy, normal, mankind”.
Shift to preventative healthcare - Opportunities for screening, diagnostics and vaccination
Across emerging markets we are seeing a shift towards prevention in healthcare policy, as governments seek to contain spiralling treatment costs.
Conference Live for ongoing congress performance measurement
Director John Branston discusses the benefits of a mobile approach for evaluating medical conferences year-on-year
One arena where the benefits of mobile research have combined to especially good effect is conference research. It suddenly became possible to achieve a hugely valuable mix of standardised comparative evaluation, multimedia submissions and in-depth qualitative feedback in rarefied conditions’ where our clients’ key target customers are really thinking hard about how the future will play out in an area of medicine. Enabling longitudinal research through the pre- and post-conference phases also allowed for some very clear measurement of congress impact and the effect of individual announcements, booths, company presence etc. on delegates’ perceptions.
Connected Patients - Adopting a patient-centric approach in emerging markets
The concept of patient centricity and putting the patient at the heart of care is being widely adopted by the healthcare industry – the general consensus being that it’s going to be critical to future success.
First, we need to talk: mental healthcare in the MENA region
In our final installment of articles exploring mental health in emerging markets, we take an in-depth look at the situation in the MENA region
The Middle East and North Africa (MENA) faces daunting challenges in managing a growing burden of mental illness, often in adverse conditions that can leave their imprint on generations to come. While the burden of mental-health conditions is above the global average in most MENA countries, the human resources, policies, funding and infrastructure to deal with these problems are sorely lacking.