Full speed ahead: Unlock the full potential of your brand tracking
You know that you need to conduct regular research to track the performance of your brand. But is your brand tracking delivering the insights your stakeholders need?
In this webcast, our quantitative experts Vicky McLellan and Dr Morten Andersen utilise knowledge and experience garnered from more than 30 years of conducting global tracking studies. They reveal how you can unlock the full potential of your brand tracking programmes.
Key areas discussed in this webinar are:
Setting up a new tracker
Make sure you get off to the right start. We show you how to translate your business needs and KPIs into a research tool which asks the right people the right questions in the right way.
Refreshing an existing tracker
Over time research can become stale. If your market environment changes, the research design may no longer be appropriate to your information needs. We reveal the signs that a tracker needs refreshing and outline the steps to take to keep it up-to-date and relevant.
Maximising the value
You need meaningful insights and actionable recommendations, sometimes very quickly as new situations arise. We explore the ways in which you can unlock their potential, such as by maximising respondent engagement, adding bolt-on qualitative questions and creating visualised outputs for stakeholders.
Question and answer session
Following the presentation there is a Q&A.
Click on the image below to view the webcast:
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