Patients’willingness to pay
Considerations when developing an appropriate pricing strategy
When launching a new product, it’s critical that pharma chooses the right pricing strategy to achieve the optimal balance between sales volume and unit cost.
In emerging markets, pricing is made more sensitive by the fact that frequently a high proportion of healthcare costs are paid for out-of-pocket by consumers and their families, making them key decisionmakers. In the past, pricing models in emerging markets were often developed using patient affordability assumptions.
Research Partnership launches new patient Living with Diabetes (LATAM) 2018 report
Living with Diabetes is a study conducted amongst approximately 200 Type 2 (T2D) diabetes patients in Brazil and Mexico. The report will consist of quantitative 30-minute online and qualitative telephone interviews with T2D patients. Results will be available to purchase October 2018.
Procedure Immersion: How we unlocked hidden insights using a visual roadmap to simulate the OR experience
Often the precision behind the use of a device during a procedure is lost when Surgeons speak to laymen, even skilled medical moderators.
The client challenged us to find a way to bring more precision into the discussion, and to ensure that all the procedural steps were mapped
How we supported the integration of a new specialty pharmacy product into physician offices
Our client was launching a novel device and needed to understand the potential drivers and barriers to practice integration. The client requested a detailed journey map, identifying areas of challenge or gaps from different clinical, as well as administrative and purchasing perspectives
How research with MedSurge nurses drove the development of a new nurse call system
Our client needed to understand the drivers and barriers for a new nurse call system in hospitals in Colombia that were using a specific competitor.