Tools to action your segmentation
Our tools for ensuring a successful segmentation rollout.
For a truly successful segmentation, it is critical that the marketing and sales teams are engaged at key points in the process, and are fully supported in the process of implementation.
At Research Partnership we use a range of techniques to ensure that the findings from the research are successfully adopted by all of your key internal stakeholders.
We are able to support your implementation with a range of tools and creative outputs that highlight and summarise the key insights, and allow stakeholders to engage with the segments in new and creative ways. Find out more about these tools in our latest infographic.
Free Thinking whitepaper
Punching above your weight: Combining behavioural and attitudinal data to strengthen segmentations.
In this paper Research Partnership's Head of Business Analytics and quantitative guru Tom Nolte examines the differences between behavioural and attitudinal approaches to segmentation and asks - is one approach best, or can segmentations be made even more effective by an amalgam of the two? If so, how can integration best be achieved to strengthen segmentation solutions?
Download this complimentary Free Thinking white paper which looks at:
The differences between behavioural and attitudinal segmentations
Sources of secondary data includings PRFs, EHRs, sales and secondary script data
How to choose and match primary and secondary sources
Practical tips to consider when combining data sources in segmentation research
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