PMRC EU, Düsseldorf 2017
We are delighted to be exhibiting and presenting a paper at the Pharmaceutical Market Research Conference 24-25 October in Düsseldorf, Germany
Director, Anne Cunningham, and Associate Director, Nicky Barclay-Prout, are representing us at the conference and will be presenting the paper ‘Patient Centricity: Keeping Patients at the Forefront’ on Tuesday 24th October from 2:10 PM - 2:45 PM.
Patient centricity is a term we are hearing more and more, it is a phrase that is rapidly becoming an industry catch phrase. As patients become increasingly involved in their own health and healthcare systems demand more evidence of outcomes, pharmaceutical organisations have been moving towards a business model that puts patients at the heart of everything they do. In this paper they deliberate the meaning of patient centricity and why it is so important, the impact of patient centricity on pharma/biotech, discuss relevant case studies on supporting patient centricity through research and finally consider the future for patient centricity.
If you are attending the conference, pop by our stand for a chance to win an Amazon Echo Dot or contact us now to set up a meeting with Anne or Nicky.
Sign up to receive Rapport
Rapport is our e-newsletter and online resource for sharing our expertise and experience in global healthcare market research. Sign up here »