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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world.
  • Posted by Julie Denny
  • December 19, 2013
  • Articles

Patients in China: the Silent Stakeholder

Patients in China: the Silent Stakeholder

Published in eyeforpharma 25 November 2013 by Mary Assimakopoulos

This month Mary Assimakopoulos, talks about the issues around healthcare access for patients in China and highlights some of the adherence issues unique to the region.

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  • Posted by Claire Richardson
  • December 17, 2013
  • Webinars

Observational Research

Observational Research

Presenting a window on the world of your customer

Healthcare customers are changing. Marketers now need to understand the needs of many stakeholders, from patients and carers, to physicians, nurses and payers, amongst others, as well as the many channels of communication they are exposed to and utilise in both their work and home lives.
At Research Partnership we have been exploring the benefits of using Observational Research approaches, where the interviewer is less visible to the respondent, as a means of digging deeper and getting a more real, less 'contaminated' insight into the world of your customers.

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  • Posted by Olivia Richardson
  • December 17, 2013
  • News

Annual donation made to Forever Angels baby home

As in previous years, Research Partnership has made a seasonal donation to its chosen charity, Forever Angels this week of US$2,000.

As in previous years, Research Partnership has made a seasonal donation to its chosen charity, Forever Angels this week of US$2,000.
Thanks to the incredible efforts of our staff, we also raised a further $1,700 for the charity through various fundraising activities, bringing our total donation this winter to $3,700. Employees across our 6 offices have been partaking in various fundraising initiatives throughout 2013 to raise money for this worthy cause, including “Come dine with RP”, “The Great RP Bake Off” and “Cash in the RP Attic” events.

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  • Posted by Katrina Johnson
  • December 13, 2013
  • Videos

The Patient Journey

Katrina Johnson talks about the importance of understanding the patient journey

Katrina Johnson investigates how a focus on the patient voice can help pharma to create a more meaningful connection between the patient and their brand.

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  • Posted by Duncan Munro
  • December 13, 2013
  • Videos

Quantitative research

Duncan Munro talks segmentation

Director of Quantitative Research, Duncan Munro discusses ways of overcoming issues with segmentations to ensure they are actionable, accepted and utilised by the marketing team.

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