The Research Partnership selects charity to support this Christmas
This Christmas, employees at the Research Partnership have been busy collecting items for a hamper to send to Forever Angels, a charity in Tanzania whose objectives are to promote and raise awareness of abandoned or orphaned babies and support initiatives to alleviate these problems.
The Research Partnership has chosen Forever Angels as its official charity in 2008 and going forward. Employees have been helping to collect essential items needed for the charity’s baby home, such as nappies, milk formula, bed sheets and antibacterial hand gel.Forever Angels was set up in 2007 by Amy and Ben Hathaway, a British couple with extensive experience of volunteering for orphanages. They are responsible for the day-to-day running of the baby home and are supported by a board of trustees, which includes two Tanzanian business people.The first successful project they undertook was to open the baby home in Mwanza on the shores of Lake Victoria in Tanzania. This baby home provides stable, loving shelter for up to 40 orphaned and abandoned babies and infants who are severely disadvantaged. It is staffed by trained and dedicated Tanzanian carers and trainees and provides nutrition, love, health care, physical and emotional support until a child is either fostered, adopted or reunited with their family. They continue to work on other projects to help support local families to care for their children.The Research Partnership has made a considerable financial donation to the charity on behalf of its clients and the panels of doctors…
Gunther reveals how his out-of-hours pursuit benefits his 9 to 5 role as Associate Director.
- Tell us about your day job at The Research PartnershipI’m an Associate Director at The Research Partnership, which specialises in global pharmaceutical marketing research. My role involves managing research projects, generating new business and overseeing a team of researchers.- Now tell us about your other lifeI volunteer for the London Lesbian & Gay Switchboard (LLGS), which is like a ‘helpline’ for lesbians, gay men and bisexual people. My role as a volunteer involves taking telephone calls from the general public. In one shift I can be required to deal with a wide variety of calls, from a teenager who thinks he might be gay, to someone wanting to know about STIs, to an enquiry about a gay walking group in Dorset! Some calls are very straightforward while others can be quite upsetting. My role is to listen and help the caller whilst being non-judgemental and non-directive.I can also occasionally be found in Soho bars rattling a bucket to raise funds for the charity, which relies largely on donations for it’s funding.- Which came first?Market research, which I have been doing since I left University. I’ve been volunteering at LLGS for the last few years because I wanted to do…
The Science of Observation
Published in PBIRG Perspective, Fall 2008 By Andrew Stokes, Director
All forms of marketing communications, from advertisements to detail aids, packaging to product websites, seek to meet the same fundamental objectives: Develop a compelling message… With high impact and standout That offers immediate brand recognition When testing whether materials meet these criteria, market researchers often use questionnaires as the “tried and tested“ method of finding out how the target audience is likely to respond. The only drawback of this method is that it can be subjective, since it relies on respondents saying what they think of the media, rather than letting their behaviour demonstrate how they really feel about it. This means that if respondents don’t answer honestly for any reason, or simply aren’t able to explain why they favour one thing over another, the results of pre-testing can be misleading and even inaccurate. Consequently, researchers have sought to find more objective methods of evaluation. The pharmaceutical industry was one of the first to try an innovative method called eye-tracking, which has its origins in the scientific community. Eye-tracking, which involves tracking movements of the eye as it looks at an object, was introduced as early as the 1800s in an attempt to understand, quite simply, the science of how…
Community Day 2008
The Research Partnership’s Community Day was held at Minford Gardens under 5’s pre-school this year.
Staff volunteers got their hands dirty and made their backs ache gardening and re-painting the local nursery. The day was a great success as everyone involved pitched in and contributed towards re-decorating the school.This initiative by the Research Partnership was established a number of years ago in order for staff to be able to put something back into the local community. Staff get to do something they wouldn't normally do and enjoy a day out of the office, whilst local community services are provided with free manpower that they wouldn't usually have.A previous Community Day took the Research Partnership to a special needs school in Putney, where we were able to offer volunteering for the day.Minford Gardens Nursery is located in West Kensington and is staffed by qualified teachers who encourage and supervise educational play. Teaching children personal, social and emotional development as well as introducing children to mathematics, languages, literacy and communication.
Shortlisted for top business award
The Research Partnership's founding director Mary Assimakopoulos just missed out on winning the Science and Technology category of the First Women Awards 2008 for which she had been shortlisted.
However, Mary and other members of the team enjoyed a wonderful evening at the gala dinner meeting other inspirational business women.