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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world.
  • Posted by Marc Yates
  • February 16, 2018
  • News

Research conducted by Research Partnership published in leading medical journal

Research conducted by Research Partnership published in leading medical journal

Findings from a study conducted by Research Partnership have recently been published in the ‘Supportive Care in Cancer’ journal

Commissioned by Mundipharma, the paper is titled ‘Patient and oncologist perceptions regarding symptoms and impact on quality-of-life of oral mucositis in cancer treatment: results from the Awareness Drives Oral Mucositis PercepTion (ADOPT) study’. The aim of the research was to assess the level of concordance between the perspectives of oncologists and those of patients regarding oral mucositis (OM) symptoms, and the impact of OM on various aspects of daily living and concurrent cancer management. 
 
 

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  • Posted by Marc Yates
  • February 12, 2018

Lunar New Year 2018

Friday 16th February 2018

The Emerging Markets team at Research Partnership would like to wish you a happy and prosperous Lunar New Year. Celebrated in countries across Asia, the Lunar New Year, also known as the Spring Festival, is the longest and most important event in the calendar for many Asian cultures. In China, they celebrate the Chinese New Year, while in South Korea, they celebrate ‘Seollal’ and in Vietnam, they call the traditional holiday ‘Tet’. Despite the difference in names, all of these cultures and more celebrate the beginning of the lunisolar calendar with traditional foods, festivals and fireworks. 2018 celebrates the Year of the Dog, an animal which symbolises luck and promises to deliver a year of innovation and positive change.

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  • Posted by Paul Reed
  • February 1, 2018
  • Webinars

Webinar: Rich in potential - Exploring the opportunity for nutritionals in emerging markets

Webinar: Rich in potential - Exploring the opportunity for nutritionals in emerging markets

Thursday 22nd February 2018 15:00 GMT / 10:00 EST / 16:00 CET

A shift to preventative health has seen nutritionals emerge as a rapidly developing area in recent years. But while growth begins to level off in more established territories, attention is turning to emerging markets. Join Research Partnership's emerging market experts Paul Reed and Kira Pillai for our upcoming live webinar ‘Rich in potential: Exploring the opportunity for nutritionals in emerging markets’ in which they will explore the challenges and opportunities for the nutritionals sector in some of the world’s fastest growing markets.

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  • Posted by Kayleigh Simpson
  • January 26, 2018
  • Blogs

A researcher’s guide to Key Driver Analysis

A researcher’s guide to Key Driver Analysis

Research Manager Kayleigh Simpson explores how Key Driver Analysis can be used to answer key business

During my time as a healthcare market researcher I’ve learned that there are three key business questions that are critical to marketing success - Which product features drive the prescribing of a product? Which are the most important factors that influence likelihood to use a product that’s soon to be launched? Finally, what factors drive brand satisfaction and consumer loyalty? If you can confidently answer these questions then you’re on the road to success. The good news – there’s an analytical process that answers all these questions.

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  • Posted by Julie Denny
  • January 23, 2018
  • News

Research Partnership sends a cheque for $10,000 to Forever Angels

Research Partnership sends a cheque for $10,000 to Forever Angels

Helping them in their mission of caring for and improving the lives of orphans and abandoned infants in Tanzania

The Forever Angels baby home has, for the past 10 years, taken in and cared for hundreds of young children in Tanzania. In the last year alone, Forever Angels has received 20 new children into their care, seen 11 children adopted into new homes and helped return 8 children to their biological families.

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