“Living With” is a series of reports based on quantitative market research with patients, providing comprehensive and cost-effective insight into the patient journey from pre-diagnosis to stabilisation.
As well as delivering detailed findings in an easy-to-digest graphic format, each report comes with a detailed segmentation analysis identifying distinct patient groups for targeting.
Head of Living With
Mariel is the Head of Living With and has 10 years of pharmaceutical market research experience in a wide variety of qualitative and quantitative methodologies, including global tracker research and segmentation. She has worked in a variety of therapy areas including infectious, autoimmune and rare diseases, as well as diabetes and oncology. Mariel has extensive experience in market understanding, communications and patient and provider positioning research.