Strategic engagement case study

Less than 1 min read

Supporting the launch of a global vaccine with a program of market research and strategic insights.

A successful launch requires careful strategic planning by multiple teams over a number of years. Our client, who had built a new business unit for a vaccine product, needed a full program of research to support and enhance their product’s pre-launch strategy, which would be delivered by a cross-functional team. Watch the video below to learn about this interesting piece of research.

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