With a recent rise in demand for Product X, our client wanted to understand the buying process for contraceptive implants to feed into strategic planning in order to maximize the potential for Product X.
We proposed a 3-phase approach to address all of the client’s research objectives:
In the qualitative and quantitative phases, we had a screening criteria in place which ensured that our respondents were of three distinct categories: non-users, lapsed users, and current users. In order to get the best insights, our respondents were diverse from a mix of age, ethnicities, religions, geographies, and socio-economic status.
We provided our client with an integrated report, combining the findings from both the quantitative and qualitative phases. We provided strategic recommendations and opportunities in the contraceptive implant space for our client to succeed in Malaysia.
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Integrated research uncovered nuanced patient journeys and treatment shifts to guide clinical strategy and avoid portfolio cannibalization
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