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Volume 4 of New Dawn, our emerging markets magazine, is available to download now.

In our latest issue, we focus on digital transformation in healthcare and the impact in emerging markets. Our thought leaders offer insight solutions on trending topics such as:

• The use of AI in carrying out market research in complex territories
• How to identify and engage a new breed of key online influencers
• Technographic profiling as a means to support effective omnichannel marketing
• Supporting the rise of digital health in APAC
• Evaluating a telemedicine solution in China
• How to leverage the digital marketing opportunities driving growth in aesthetics


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Read previous volumes:

New Dawn edition 1 (2)

Volume 1

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New dawn edition 2 (2)

Volume 2

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New Dawn cover

Volume 3

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Marc Yates

Marc Yates

Director Asia Pacific and Emerging Markets

Marc is head of RP's dedicated Emerging Markets division. He has 35 years’ experience of market research, and has specialized in healthcare research since 1996. Marc spent 15 years in Asia, including postings in Shanghai, Hong Kong and Singapore. In 2012 he relocated back to London working closely with pharma companies looking to maximise their ROI in emerging markets. Marc is a regular speaker at industry events and has presented papers on Emerging Markets at EphMRA and PBIRG conferences.