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Nutritionals in growth markets

Nourishment needs enlightenment

The nutritions sector is set for exciting global growth, but is a complex area, with unique regulatory, cultural and marketing challenges, especially in emerging markets. For brands to be successful, they need in-depth, local market intelligence designed to meet their unique business objectives and challenges. Watch our short animation about nutritionals in growth markets: 


We have experience in both adult and paediatric nutrition, and have worked on oral, intravenous and parenteral nutritional products and associated medtech devices.

Our extensive experience across many therapeutic areas, which combined with our expert knowledge of both mature and emerging markets, and multi-stakeholder approach, allows us to address the scientific, medical and consumer-focused marketing demands of the nutritional industry.

We employ a wide variety of qualitative and quantitative methods, including:

  • Consumer ethnography
  • Mystery shopping
  • Social media listening
  • Mobile and online research
  • Co-creation sessions 

We can help with:

  • Local market understanding – labelling, regulation, access, definition/language, market size
  • Understanding delivery, compounding, machinery and devices to administer nutritional products
  • Pricing/market access
  • Physician attitudes in the market - segmentation
  • Understanding the patient journey and unmet needs
  • Patient support programmes
  • Compliance/adherence
  • Messaging / communications testing

Nutrition resources:

Nurtionals (Feb 2018)


Rich in potential - Exploring the opportunity for nutritionals

View Right Arrows

Consumer health and Nutritionals


Nutrition Market in Brazil: Growth Against the Odds

Find out more Right Arrows

ethnographics, insights and ideation used to get a full picture of the nutritional market in China and India- case study

Case study

How ethnographics were used to get a full picture of the nutritional market in China and India

Learn more Right Arrows



Request more information on Emerging Markets

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Paul Reed


Paul has over 10 years’ experience of working both regionally and internationally with pharmaceutical clients in healthcare market research across Asia, Europe, Latin and North America and MENA.