Rx Rationale

Rx Rationale, using mobile app technology, offers a means of capturing rich, qualitative information directly at the point of prescription, when the physician has just seen a patient and has made the decision about the best course of treatment.

Advantages for the marketer:

• Rich, qualitative understanding of physicians decision processes recorded in real time and at the patient level
• Full understanding of the relative influence of different factors in the product selection decision (clinical vs. other)
• An improved understanding of the extent to which messaging and data plays a role in shaping the physicians' action
• Large, rich data sets giving access to reasoned, physician-level algorithms and exposing key interactions between prescription scenarios and specific product choice

To find out more, download the Rx Rationale brochure, watch our latest webcast or request more information using the form below.