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  • Posted by Julie Denny
  • August 30, 2016
  • Webinars

Webinar: Ensuring an Actionable Segmentation

Webinar: Ensuring an Actionable Segmentation

A segmentation study comes with high visibility and high stakes across your marketing and sales organisations. Ensuring that a segmentation is actionable is a consistent issue, particularly when stakeholders with multiple interests are involved. 

Download our latest webcast in which our quantitative experts Tom Nolte and Dr Marianne Jaeger will utilise knowledge and experience garnered from more than 25 years of conducting global segmentations, to explore some of the key segmentation challenges and show you how to ensure adoption and use across your business.

Conducting multi-country segmentations
We will discuss the benefits and potential pitfalls of conducting global segmentation research.   

Encouraging internal buy-in
We will examine the best techniques to ensure that the communications and targeting strategies are adopted by internal stakeholders.

Ensuring sales force execution
We will identify the key challenges that prevent successful execution and explore the ways in which researchers can overcome these issues and ensure an actionable segmentation. 

Answer your segmentation questions 

Click the image below to view the webcast

Ensuring An Actionable Segmentation

Find out more about our experience and expertise in segmentation »

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