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  • Posted by Julie Denny
  • February 24, 2016
  • Webinars

The Art of Storytelling in Pharma Market Research

The Art of Storytelling in Pharma Market Research

Effectively communicating research insights is a major focus for today’s market researcher, particularly in global healthcare. It’s not enough now just to present the research evidence. We must tell the story, using a clear narrative to engage a broad and often disparate group of stakeholders. In this short webinar we will explore the principles of storytelling in pharma market research and show you how you to find and share your story.   

Lily Pender, Founding Partner of The Whole Story will introduce the principles of storytelling and demonstrate how storytelling can be effectively used in business. Research Partnership’s Associate Director Nicky Barclay will then explore how storytelling can be applied to healthcare market research and look at ways of finding the story based on the insights.

Marketing Director Julie Denny will share some of the  data visualisation tools which Research Partnership employs to present the story which clients can share with their key stakeholders.

Gain answers to your key questions:

  • What is storytelling and how can it benefit pharmaceutical market research?
  • How can we find the story in our market research data?
  • How can we share the story with our stakeholders?

Click the image below to view the webcast

 Storytelling Webinar

 Click here to find out more about Storytelling »


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