Revealing patient segmentation
A full segmentation analysis has been conducted on the basis of data from the content sections, with particular emphasis on attitudinal questions as descriptors of T2D patients’ experience of the disease, on patients’ feelings at diagnosis and their current feelings about the condition.
The result is a 5-segment depiction of patients, which has clear implications for treatment selection and also for the length of time a patient will remain on a given therapy, in addition to variables which define and describe the segments in detail.
