Q: Is your current ATU brand tracking research working hard enough for you?

• Do you regularly review your programme to ensure it’s still relevant?
• Do you have internal consistency in the way the data is reported or in the use of advanced analytics or patient records?
• Does the research provide actionable insights you can use to improve marketing?
• Do you know how much of the performance rating of your brand on its key attributes is down to halo?
• Do you regularly share learnings or approaches with your global marketing team?
• Are the outputs automated? Accessible to the whole team? Useful and used?

A: If you answered no to any of the above, you might like to consider K.U.D.O.S., our 5–step programme to better brand tracking

Using our 5-step programme, we will find ways to improve your research design and output, using the best data collection methods and advanced analytics to give you more in-depth results.

We will:

• give you the tools to share results easily with your marketing team worldwide
• guarantee Director level involvement at all stages in the process, so you benefit from our extensive experience of the global healthcare market
• help you develop a realistic action plan, working with and engaging internal teams to reveal the research insights.

To find out how to remove the halo effect, visit Brand Clarity
To read our article on tracking, featured in PBIRG Perspective, visit here

Contact:

If you would like more information about how our approach could benefit your marketing team, please contact Karen Swords, Quantitative Director, in one of the following ways: