Living with diabetes

Order this insightful report to receive a deeper understanding of:

• Life with diabetes from the patient's perspective
• The real world context of patients' lives in which products and communications work
• The filters patients apply to drug decisions
• Insights into the experiences and perceptions that ultimately shape treatment decisions
• An attitudinal segmentation of people with type 2 diabetes in major markets

Methodology

30-minute online interviews amongst a broad sample of patients diagnosed with type 2 diabetes.

* Additional countries and bolt-ons available on an ad hoc basis on request (e.g. France, Italy, Spain, China etc...)

Deliverables

A comprehensive Powerpoint report for each country is available to order, containing:

• Patient health status and concomitant conditions
• Use of blood glucose meters and attitudes to testing
• Attitudes to diabetes and impact of diabetes on patient's life
• Attitudes to physician interaction
• Attitudes to diet and lifestyle issues
• Treatment regimes, perceptions and experience of specific therapies
• Patients' wishes and unmet needs

Plus:

• A detailed segmentation analysis based on key attitudinal, demographic and health status descriptors and treatment
• Detailed demographic information
• Consultancy and support from our diabetes research specialists

Contact

To find out more about Living with Diabetes and see how it can help you better understand patient needs in a fast growing market, contact:

Marc Yates Managing Director The Research Partnership Asia T: +65 6222 4646 Email

Karen Swords Quantitative Director T: +44 (0)20 7386 4774 Email