Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world.

Shifting perceptions of the use of probiotics in IBS Management

Our client was planning to launch an over-the-counter (OTC) probiotics product for the purposes of improving IBS management and wanted to understand current perceptions, practices and usage  amongst a range of healthcare professionals  in emerging markets. They wanted to uncover potential leverage points to build a strong storyline  and communication strategy for their product, which would encourage healthcare professionals to recommend its use to their patients.  

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Understanding the patient journey and addiction treatment pathways

Our client had previously conducted some research and knew that a large proportion of target patients also had addiction issues. They wanted to know more about addiction treatment pathways and the issues that this large proportion of their customers and potential HCP treaters were facing. Therefore, they were seeking further insights to gain a 360 degree understanding to better serve their customers needs.  

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Qualitative research with payers in low and middle income countries

Our client wanted to understand in detail the usage decision drivers, triggers and processes for a high-cost innovative Acute Heart Failure (AHF) drug used in the acute emergency setting in low and middle income countries where patients self-pay for healthcare.
They also wanted to obtain a deep understanding of the groups of patients for whom self-pay is an issue and the sources of public funding that could potentially be leveraged. Our findings would complement market access considerations and point the way forward to a self-pay strategy that would maximise the potential for our client’s product.

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Case study: Leveraging Market Research Data to Inform Healthcare Providers and the Community

Our client wanted to understand why uptake of HPV vaccination in the Asia-Pacific region was limited.  In order to help increase uptake, they wanted to publish the market research findings in journals to inform the public and medical community of the benefits of HPV vaccination.

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Private market opportunity for a vaccine for travelers to Sub Saharan Africa

Our client needed exploratory research to determine the global private market opportunity for a new vaccine for travelers to Sub Saharan Africa. It was crucial to determine which markets had the highest potential to purchase the vaccine in the private market, based on volume of travelers to appropriate regions and the nature of travel, who the key stakeholders were in each market, in terms of involvement with travel vaccine recommendation, prescribing and purchasing and the receptivity to the vaccine in question

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