EphMRA Conference 2009

14th July 2009

The Research Partnership welcomed a large number of delegates to this year’s conference in Disneyland Paris. Four top level directors from our London and Singapore offices were present to discuss the company’s new service offerings and latest developments. 

Marc Yates, Managing Director (Singapore Office), presented his paper “Research as an Agent of Change in pharmemerging Asia” in a Parallel session.

Karen Swords, Quantitative Director (UK Office) discussed Brand Clarity – our new approach for removing the Halo Effect, an occurrence that distorts true brand performance. This is a valuable, innovative methodology that will be useful in improving brand research and received considerable interest from delegates.

Mark Jeffery, Founding Director and Angela Duffy, Senior Director were also in attendance to discuss our experience and developments in the European pharma market.  The agency fair was an opportunity for our representatives to talk to past, present and prospective clients directly, demonstrating our products and  services.

Delegates were invited to participate in our crane grabbing competition to try to win an ASUS Netbook, amongst other prizes. Congratulations to Linda Grosjean of Roche, who was the lucky winner.  Fenna Gloggner of Novartis and Eva-Maria Bossong of Solvay also won an iPod Shuffle each.