
19 February 2010
The Research Partnership – the global pharma market research specialist – has recently appointed David White as Director of Syndicated Services. Based in London, David will oversee the development and positioning of the company’s expanding portfolio of syndicated products.
David has some twenty eighty years market research experience, and has held various global commercial positions at Director level, encompassing roles in research, sales, marketing, account management and product development. He most recently worked at Dr Foster Intelligence as “Interim Head of Marketing” and his background also includes stints at BMRB, Nielsen and TNS. He worked at the latter for nearly twenty years, the last six of which he was employed as “Director for New Product Development and Marketing” within the healthcare division.
At The Research Partnership, David’s main focus will be Therapy KnowlEdge, which is a global online tracking tool that provides pharma brands with real time strategic data related to patient information, market share and switching habits. The product, which was a recent finalist at the 2009 “Fast Growth Business” awards, runs monthly programmes across a range of therapy areas, such as HIV, hepatitis, psoriasis, chronic kidney disease, asthma, rheumatoid arthritis and irritable bowel disease.
Commenting on the appointment, Mark Jeffery, co-founder of the Research Partnership said: “David will be a great asset to our organisation, and I am sure his expertise and knowledge will ensure we continue to develop an innovative, client-focused and cutting edge suite of products. I am especially excited by David’s plans for Therapy KnowlEdge, which is one of our most high profile and successful products. David’s background means he is ideally positioned to develop a compelling and ambitious growth strategy which will enable Therapy KnowlEdge to continue to go from strength to strength.”
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