Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world.

Shortlisted for Growing Business Awards 2009

Shortlisted for Growing Business Awards 2009

The Research Partnership has been recognised for its international success, having been shortlisted for the Global Outlook and Expansion award in the 2009 Growing Business Awards presented by Real Business and the CBI.

The company has been recognised for its successful growth over the past 12 months, with substantial growth figures achieved by its innovative online market-tracking tool, Therapy Watch. The syndicated product, which provides real-time market share performance indicators for its subscribers, has expanded across Europe, North and Latin America in many therapy areas including RA, CKD, HIV, asthma and Crohn’s Disease, amongst others. The Growing Business Awards were established ten years ago to pay tribute to the future stars of the UK economy. This year’s judges include Dragon’s Den entrepreneur Theo Paphitis, John Caudwell, founder of Phones 4 U and last year’s winner, Will King, founder of King of Shaves. The Awards ceremony will take place at the London Marriott Hotel Grosvenor Square on 26th November 2009.Mark Jeffery, Founding Director, commented, “I am delighted that the Research Partnership has been shortlisted for this award. Our global business has been going from strength to strength, despite difficult world economic conditions. We have increased our workforce by 15% in the past year and expanded our operations in the US. Therapy Watch has been very successful and was recently described by one of our clients as the “gold-standard” in patient record data tracking.”In March…

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  • Posted by Tim Robinson
  • September 1, 2009
  • Articles

Real-Time Market Tracking Eliminates Clinic-To-Client Delay

Real-Time Market Tracking Eliminates Clinic-To-Client Delay

In this bicentenary year of the publication of Charles Darwin’s seminal work on natural selection The Origin of Species’,Tim Robinson casts an eye over the changing face of tracking research in the pharmaceutical marketplace. He looks at the latest manifestation of tracking that is now available to brand managers and market researchers, and he asks - what developmental steps are next?

Tracking programs have always played a vital role in the marketing intelligence mix, and are a central element of any successful market research system. Tracking research can take a variety of forms, but ultimately the key performance indicators upon which they report provide the foundations that help guide marketing decision-making. Having a clear and consistent stream of independent market information is essential business practice for everybody involved in pharmaceutical marketing, from in-line product managers, in their task of shepherding their brand to greater success in a crowded marketplace, to new product launch managers, in refining their understanding of competitive propositions, brand opportunities and in crafting a compelling call-to- action. But I want to ask, “Where did tracking research begin and how has it adapted over time? What is the likely future evolu­ tion of this type of research and how will it change the face of market research?” The Evolutionary Journey... One of the earliest pioneers of medical tracking research was Florence Nightingale, whose work had a huge influence on healthcare reform in the late 19” and early 2O centuries. Using her background as a statistician, she began to gather methodical tracking data on her patients in a way that had never been done…

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Raising funds whilst the sun shines

Raising funds whilst the sun shines

June was a month of fundraising for The Research Partnership, whose employees were helping our charity Forever Angels raise money to transport a container of essential goods to their baby home in Tanzania.

The social committee organised a series of fun games and activities to encourage employees to get people involved. Events included a quiz night, where staff were tested on their knowledge of RP colleagues; a silent auction, with donated gifts sold to the highest bidder; and a logo competition, where employees were invited to take a photo of our logo in unusual surroundings. As well as raising over £420 for Forever Angels, this initiative has taught us a lot of interesting and unusual things about the people who work at The Research Partnership.  For example, did you know that our founding Director Mark Jeffery is related to George Stephenson – the father of the railways? Who would have guessed that Mark Braund appeared on TV to talk about elk-hunting in Sweden? And who knew that Emilie Mandin made such tasty apple crumbles? Her cooking is so good the dessert was auctioned off 8 times, raising over £40 for the baby home.Our colleague Mark Braund’s step-brother recently visited the charity and asked the children if they would participate in the logo competition. They immediately rose to the challenge and we were delighted to receive these gorgeous photographs.The Research Partnership is proud to…

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  • Posted by Olivia Richardson
  • July 1, 2009
  • Awards, News

Founding Partner shortlisted for business award second year running

Founding Partner shortlisted for business award second year running

Mary Assimakopoulus, Founding Director of The Research Partnership, has been shortlisted for the prestigious First Women Awards for the second year running.

The First Women Awards, held in association with Lloyds TSB Corporate Markets, were established to recognise:- Women who are trailblazers and pioneers in business; genuine "glass ceiling breakers". The First Women Awards are not just for general business achievement.- Women whose achievements/"firsts" and individual actions have helped and are helping to remove barriers and open up opportunities for others to follow.Mary was shortlisted in the Science and Technology category for her instrumental role in developing and launching an innovative research tool into the pharmaceutical industry and for championing women in her employ throughout her career.The winner of the Award was Paula Bell, Group Finance Director of Ricardo Plc. Congratulations to her and the other shortlisted candidates from The Research Partnership.More information about the Awards can be found here
 

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Community Day 2009

Community Day 2009

The Research Partnership recently held its annual community day, where staff offer their services to help a local charity or community.

This year volunteers travelled to Saint Mary Abbots Rehabilitation and Training (SMART) centre, a local charity affiliated with the Hammersmith and Fulham hospital that helps people with mental health problems to learn life skills. The SMART centre was in desperate need of a sprucing up, both the interior and exterior building.  Our volunteers had a big task ahead of them for the day, but they successfully managed to make a positive difference, by:- Re-painting the cafe & garden tables- Clearing flowerbeds & adding fresh compost- Replacing flowerbeds with vegetable/herb patches- Building a trellis- Framing SMART artwork for display- Planting vegetables and herbs in the greenhouse- Preparing hanging baskets for the front exteriorAll of this wouldn't have been possible without the help of a few of our hands-on executives, Marie, Nicky, Rachel, Lucy, Marietta, Sam, Laura, Angela and Jenny who all gave up their time to help out for the day. SMART were very grateful for the work that we did, as is evident from the thanks we received afterwards: “Thank you so much for all your help with SMART - your team were great and we loved having them here. The place looks fantastic and all the members are keen to help out…

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