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Issue 3 | September 2009
Welcome to the third edition of Healthcheck, the enewsletter from The Research Partnership. In this issue we explore some of our quantitative techniques and discuss how they can be used to improve research outcomes. Happy reading!
Living with Diabetes
New report reveals insights into patient needs
We launched a new patient report this month, which reveals that nearly half of type 2 diabetics in the US don't feel they are successfully managing their condition. Patients in the UK and Germany are more positive, but a significant percentage of people feel they are struggling.
The survey also found that living with t2d can have a major effect on people's relationships, with 41% of patients reporting that the illness has a large impact on either their ability or desire to have sex.
Based on the responses of 2,000 patients, this report, which is now available to order, provides a cost-effective yet in-depth analysis of the market in the US, Germany and the UK, as well as a useful patient segmentation. |
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Get better "Brand Clarity"
Our analysis technique removes the "halo effect" |
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It's understandable that in a world of huge consumer choice, we often make decisions to buy based on our pre-conceived ideas of how a brand performs, whether true or not.
This can result in a phenomenon called the "halo effect", where the overall perception of a brand or object introduces bias into the way that people rate individual aspects of its performance. The halo effect is described in a business book of the same name written by Phil Rosenzweig, a business strategist and professor at IMD (a leading global business school) in Switzerland. The halo effect can be great for elevating a brand's equity, but can prevent us from being able to identify true brand strengths from perceived strengths, and clouds effective market research insight.
We use an analysis tool called Brand Clarity, which removes the halo effect and gives you a clearer understanding of brand performance.
» Find out more or contact Karen Swords +44 (0)20 7386 4774 |
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Using research for change in pharmerging Asia
EphMRA and PBIRG papers available to download
The challenge for pharma marketers in Asia is that although the area offers huge opportunities for growth, a lack of independent information and resistance to change can prevent marketers from really being able to exploit this region's potential to the full.
Marc Yates, Managing Director of our Asia office, addressed these issues recently in papers he gave at the 2009 EphMRA Conference in Paris and the PBIRG Conference in Arizona. He used two different case studies to illustrate how carefully constructed market research, approached with the same analytical rigour used in clinical trials, can help to influence and change stakeholder opinion in these markets.
Copies of his papers can be downloaded here:
Using research as an agent of change - EphMRA
Overcoming patient reluctance in Asia - PBIRG
For a report on the conferences, see below:
» EphMRA
» PBIRG
Marc will also be presenting a paper at the OTC Pharma Asia Conference in Singapore on the 28th - 29th of September.
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Thank you for reading the third edition
of Healthcheck.
We hope you enjoyed it.
If you have any comments or would like to enquire about our services, please email us at contact@researchpartnership.com or call +44 20 7385 6222. |
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In this issue: |
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Living with Diabetes:
New patient report launched
Get better "Brand Clarity":
Our analysis tool removes the "halo effect"
Using research as an agent of change in pharmerging Asia:
Papers available to download
Chris Gaj joins US office:
Read about Chris Gaj's recent appointment
First Women Awards:
Mary shortlisted for 2nd year
Movers & Shakers:
New people and promotions
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Chris Gaj joins US office |
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Dr Chris Gaj has recently been appointed a Director at the company’s US operations in Philadelphia.
Chris has over 10 years experience, predominantly in healthcare, with a focus on projects in oncology, virology, autoimmune disease and hematologic malignancies.
» Find out more |
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First Women Awards |
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Grosvenor Hotel, London
11 June 2009
Mary Assimakopoulos, Founding Director, was shortlisted for the First Women Awards for the second year running, in recognition of her achievements in business and support of women.
» Read more here |
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Movers & Shakers |
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Our offices were buzzing with new people and promotions this quarter. Here's a rundown of our rising stars and new starters:
Promotions
Angela Duffy, Senior Director
Julie Denny, Marketing Director
Mark Braund, RM
Anthony Greenwood, RM
Emilie Mandin, RM
Natasha Patel, SRE
Jenny Redfearn, SRE
Marie Parzybut, SRE
Darryl Hall, Marketing Executive
New starters
London
Tom Leslie, SRE
Louise Warne, SRE
Florencia Armani, SRE
Paul Reed, SRE
RM = Research Manager
SRE = Senior Research Executive
Philadelphia
Chris Gaj, Director
Mindy Robertson, Office Mgr
Nicole Kusha, Project Mgr
Steven Helm, Research Analyst
NB: Our 2009 intake of graduates will join us in mid-September. News to follow on our website. |
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About The Research Partnership
Founded by Mark Jeffery and Mary Assimakopoulos, and with offices across Europe, North America and Asia, The Research Partnership has conducted high quality global market research for the pharmaceutical industry for over 12 years. The company prides itself on listening to client needs and has a reputation for being customer-focused, offering intelligent research and a very flexible and responsive service.
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