| Therapy KnowlEdge |
|
 Expansion and appointments
In response to client demand for the service, we have recently made several new appointments and expanded our portfolio of services for Therapy KnowlEdge, our innovative online patient-data tracking study.
We welcome Tim Robinson, who has joined as Director and Diarra Peereboom, who has joined as Fieldwork Executive, to the Therapy KnowlEdge team. Mei Chen Lee will shortly be joining Katrina Johnson in our Toronto office, to help with client services and North American panel recruitment.
|
| Maximising your appeal |
|
TURF analysis explained
Despite what it sounds like, TURF analysis has nothing to do with horseracing. Rather, it's a quantitative technique which looks at a range of features in a sequential order to try and find the combination that will have maximum appeal to the widest audience. Daisy Spread and Anthony Greenwood recently applied the technique to a global message testing study to discover which messages would have greatest impact. The results were enlightening.
|
| Eye tracker |
|
 The science of observation
The current edition of the PBIRG newsletter contains a feature on the value of eye tracker technology as an aid to conducting communications research.
Andrew Stokes, Director at The Research Partnership, spoke to A. Client of ABC Pharmaceuticals about the history of eye tracking, the way the technology has developed and its current uses. Andrew investigates the benefits and limitations of the tool and considers its future as a method of effectively evaluating marketing communications materials.
|
| Emerging markets feature |
|
 Market research as an agent of change
As opportunities for growth slow down in the west, big pharma are increasingly looking to the new territories of the world's emerging markets in search of bigger prospects. But sailing these unchartered waters can be a risky business. In this feature, Marc Yates, Managing Director of Research Partnership Asia, discusses how robust market research can become more than just a commercial tool, and actually acts as an agent for changing attitudes and beliefs held in emerging markets.
Full story here |
| New people |
|
8 new starters and 2 promotions
The Research Partnership made 8 new appointments this autumn to handle its growing business. We have also promoted 2 members of our now 50-strong research team. Christin Firchau has recently been promoted to Director and Paula Tyler has been promoted to Associate Director. Both promotions were in recognition of the strong relationships they have built with clients. We congratulate Christin and Paula and welcome all the additions to our fast-growing team! Full details can be found here |
