Singapore Conference 2010
3rd Pharma Marketing & Market Research Conference
Asian Civilisations Museum, Singapore
7th July 2010
The Research Partnership recently held its 3rd annual Singapore conference, which invited Pharma Marketing and Market Research professionals to an evening of lively papers and topical debate.
This years’ event examined how to maximise duration of therapy by understanding the patients' perspective. The conference provided attendees with an in-depth understanding of the key drivers impacting patient behaviour. Armed with this knowledge marketers can encourage earlier presentation, counter patient reluctance and enhance adherence and compliance.
