PBIRG
The Pharmaceutical Business Intelligence and Research Group (PBIRG) is a not-for-profit industry association dedicated to the advancement of global healthcare market research, business intelligence and strategic planning.
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PBIRG Annual General MeetingNaples Grande Beach Resort, Naples, Florida May 16-19, 2010   |
About this event:PBIRG AGM 2010 was a topical four day event which explored new and novel ways of gathering insights in a challenging economic environment. Our Involvement this year:Our representatives in attendance included Mary Assimakopoulos (Founding Director), Harriet Kozak (US President) and Andrew Stokes (Director). The Research Partnership had a strong presence at this event, as we exhibited at the agency fair on May 18th and sponsored the dinner entertainment on May 17th, which this year took the form of an interactive games session on the beach. We always welcome the opportunity to impart our knowledge and share compelling insights with colleagues, so Andrew Stokes and Harriet Kozak presented a conference paper on May 17th entitled: "Embracing the mixed methods approach - using quantitative tools in qualitative research to produce price busting insight". |
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