TherapyKnowlEdge Webinar
An engaging and informative webinar for pharma brands
14 September 2010
The Research Partnership held an engaging and informative webinar which demonstrated how you can boost your competitive edge and connect to your marketplace faster than ever before!
The event offered a brief overview of Therapy KnowlEdge, our real-time, online, market tracking tool which provides a solid platform from which to build effective brand strategies and powerful communication messages.
The product, which is global in scope, delivers key data metrics to pharma brands, with a particular emphasis on patient shares, switching patterns and attributes tracking.
Due to client demand, Therapy KnowlEdge is currently available across multiple therapy areas (RA, IBD, PsO, HIV, HCV, CKD and Asthma) but can easily be replicated in any specialist area, including yours!
It was a thoroughly enlightening webinar, as it provided a deeper understanding of this trully unique product. Therapy KnowlEdge enables you to:
- Gain instant, online access to your market, anywhere at anytime
- Identify switching patterns ahead of the competition
- Understand where and how your product is being used, and how it's being prescribed alongside other treatments
- Pinpoint the key attributes that drive physician’s brand choices
