PBIRG Winter Workshop
February 27, 2012
Bridgewater, New Jersey, USA
Marc Yates, Director of Emerging Markets at The Research Partnership hosted a workshop entitled "Predicting Behaviour in Urban China" at the PBIRG Winter Workshops and Industry Networking Reception on 27th February 2012. Marc has 27 years experience in the market research industry, and has spent the last 13 years specialising in the Asian pharmaceutical market, living and working in the region. The workshop aimed to demystify the Asian market allowing researchers to gain a clear understanding of how to conduct studies in urban China.
