Emerging Markets
Emerging markets offer exciting opportunities for pharma companies looking to achieve growth for their brands. However, these markets are uncertain, less well understood and constantly changing. How can global pharma hope to ensure success in these unchartered territories? The first step is to conduct effective market research with an agency who have extensive experience in emerging markets and can be trusted to deliver.
The Research Partnership regularly conducts studies in emerging markets - over 25% of the projects we manage now covers one or more of the key countries ear-marked for growth. We have carried out large-scale qualitative and quantitative studies, across a range of therapy areas throughout the product lifecycle, in BRIC and beyond. Our emerging markets expert, Marc Yates, supported by a team of senior Directors, knows these markets and understands their complexities and characteristics. We work with trusted partners on the ground to ensure that research programmes are conducted rigorously and our presentations answer your marketing question, offering clear recommendations for action.
Sharing our knowledge
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We offer workshops on how to conduct effective market research in the 4 BRIC markets, held at your offices at a date and time to suit you. |
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We also offer Digital Pocket Guides to Emerging Markets. The first in the series is now available. |
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About our emerging markets expert
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Marc Yates, Director of Emerging Markets Marc has spent the last 27 years working in market research, and has specialized in pharmaceutical market research since 1996. In 1998 he set up a successful Shanghai based office for Isis Research, and in 2000 took on a regional role in Hong Kong, overseeing pan-Asian studies. Prior to joining The Research Partnership Marc was Asia Regional Director for Synovate Health, and has spent the last 8 years based in our Singapore office, cementing his reputation as an expert in the Asia-pac region. He now works across Europe, USA and Asia helping clients to leverage emerging market opportunities. Marc is a regular speaker at the major trade conferences and has presented at PBIRG, EphMRA and EphMRA Shanghai. Contact Marc Yates at marcy@researchpartnership.com |
