Basic training
Select topics from the menu below. Pick 1-3 topics if you have 2-4 hours and want a quick sprint through the basics. Select 3-5 topics for a whole day.
(View our advanced course)
Topics
Getting started: Why, when, how?
In-depth: Qualitative techniques
In-depth: Qualitative techniques
Getting in shape: Writing a brief
Improving your game: Managing projects
Everything in moderation: Interviewer skills
Becoming a winner: Through the product lifecycle
Survival of the fittest: Going global
Investigating
The purpose of market research and the various tools available; which tool should be used when.
A detailed introduction to the many techniques available, how they can be used and what they reveal.
An enlightening look at a range of techniques including trade-off tools and advanced analytics.
Getting the results you want from a market research agency with the perfect brief.
How to manage your projects effectively and get the best out of an agency.
Developing interviewer skills in order to become a good moderator.
What research needs to be carried out when to support marketing throughout the product lifecycle.
Managing complex, multi-country studies and understanding cultural differences.
