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Basic training

Select topics from the menu below. Pick 1-3 topics if you have 2-4 hours and want a quick sprint through the basics. Select 3-5 topics for a whole day.

(View our advanced course)

Topics

Getting started: Why, when, how?

In-depth: Qualitative techniques 

 

In-depth: Qualitative techniques 

 

Getting in shape: Writing a brief

Improving your game: Managing projects

Everything in moderation: Interviewer skills

 

 

Becoming a winner: Through the product lifecycle

Survival of the fittest: Going global

Investigating

The purpose of market research and the various tools available; which tool should be used when.

A detailed introduction to the many techniques available, how they can be used and what they reveal.

An enlightening look at a range of techniques including trade-off tools and advanced analytics.

Getting the results you want from a market research agency with the perfect brief.

How to manage your projects effectively and get the best out of an agency.

Developing interviewer skills in order to become a good moderator.

What research needs to be carried out when to support marketing throughout the product lifecycle.

Managing complex, multi-country studies and understanding cultural differences.