Giving a global leader vision for success
Phase 1
The Challenge:
- Physician tracking for this gold standard brand for treating adult blindness was in place, but there were still knowledge gaps
Our Solution:
- RP provided a global quant tool to accurately measure patient-based use of product
- Client gained a much better understanding of how brand was being used
Phase 2
The Challenge:
- Customers had poor perception of the efficacy of client's product
- Tool needed to identify opportunities for changing perceptions, including measuring if product was being used correctly
Our Solution:
- RP suggested a marketing initiative set up to address these issues
- Research able to track improvements in subsequent waves and saw increase in tx rate overall
Phase 3
The Challenge:
- The market changed dramatically and now the biggest competitor was off-label
- Needed to track all products - primary research the only way of measuring competitor’s share
Our Solution:
- The survey needed to adapt to fit the changing market landscape whilst maintaining data consistency
- Brand mapping illustrated a clear way for the client to market the drug's benefits over it's rival
Phase 4
The Challenge:
- The client was launching a 2nd product (same class as main competitor off label)
- A new strategy was required for the portfolio
Our Solution:
- The opportunities identified by tracking the off-label competitor in relation to the original product was utilised to develop a marketing strategy for the 2nd product
- The research allowed the client to maximise the success of its entire product portfolio
